It’s easy to feel crowd fatigue at busy retail stores.
Your brand has a sizable blog. Traffic has steadily increased over the past few months and you...
Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most...
In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their...
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital...
When we think about remote work, we usually imagine employees performing the same tasks they...
Be our guest! Be our guest! Put your content to the test!
Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur at...
It’s easy to fall down the rabbit hole of customer-acquisition.
From relying on wordsmiths to embracing AI automation, content creation has evolved beyond...
Formal Mondays don't call for a burlap sack.
Imagine a world where your business anticipates market trends before they emerge; healthcare...
As companies become more comfortable using chatbots on their websites, even those without in-house...
There are many aspects to understanding data analytics, so where does one even get started?
Imagine driving in low-visibility conditions.
I remember the sudden wave of euphoria that took over my classroom when the professor broke the...
As an Indian small business owner, you're likely here because the sheer number of accounting...
People tend to think of different types of charities and private foundations when they think of...
Managing your inventory is all the rage right now.
Millions in profits. Thousands of products. Zero inventory.
Over the past 10+ years, I have managed websites across industries such as car insurance, pet...
Gen AI is shaping the digital and radio imaging game.
Be it B2B or B2C industry, the race to step up in artificial intelligence domain is bubbling on the...
Even as a small business, you’re probably running multiple devices on at least one network. For...
Tokenization and encryption are two sides of the same coin in data security.
700 languages and 300 writing systems; machine translation is bigger than you think.
Graph databases add agility and scalability to how organizations work with their data.
Imagine effortlessly translating an entire book from one language to another or condensing pages of...
Consistent and reliable technology is the backbone of any successful business. While many...
Remember the biology test on neurons and the brain from your school days?
Hyperconverged appliances are integrated solutions that optimize data center operations and...
Time is the greatest enemy of IT.
Picture this: you’re shopping online for a high-performance laptop.
As a silent force behind industrial operations, operational technology (OT) keeps workflows running...
Data remains an invaluable resource. When processed properly, it fuels savvy business decisions....
Remember the movie “The Matrix”, where humans lived in a simulated digital environment run by...
Remember a decade ago when one in three Americans believed the cloud was either those actual...
If you’ve noticed your phone acting strangely–apps crashing, battery draining faster than usual, or...
Cybercriminals are becoming increasingly sophisticated, launching more complex and targeted attacks...
Protecting sensitive information requires more than just safeguarding systems; it’s about keeping...
Are you drowning in customer support requests? Battling tight deadlines for content creation? Worn...
Enterprises rely on various technologies and tools to operate their business effectively.
You can list many reasons why social media is an integral part of our society.
Lights, camera, upload.
Google leads the way in answering questions.
Every click on the internet leaves a trail behind. In fact, every website you visit can track your...
Every writer aims to craft content that's uniquely theirs. But with the internet overflowing with...
Object recognition has powered a new chapter in computer vision and robotics.
As remote work becomes the new norm, cloud-based tools and work environments are following suit....
Vector embeddings are numerical representations of data that help computers better understand that...
As modern businesses continue to embrace the cloud, the challenge of securing sensitive data and...
In this age of information, effectively managing a wide array of data daily is paramount for...
With rise in deep learning, newer algorithms like generative and discriminative models have become...
Imagine receiving emails from anyone without knowing if the sender is legitimate. How would you...
Databases can contain thousands, if not hundreds of thousands, of pieces of information. Sorting...
Today, network security is more critical than ever.
How frequently have your customers experienced frustration with your company’s support team? They...
Picture a restaurant host seating incoming guests in different parts of the restaurant to...
Things change over time, and that goes for how businesses approach marketing, too.
Your firewall protects your applications and network from threats to network security by blocking...
Every business has sensitive information that needs to be protected from both outsiders and...
Generative artificial intelligence (AI) has taken the world by storm. Every business is leaping...
Choosing the best CRM software can feel overwhelming. With countless options on the market, it’s...
Attempting to access a brand’s website only to see a blank white screen or error message is...
What do you see when you imagine a traditional data center? Probably a tiered architecture setup:...
No matter what type of device you’re working on, the operating system (OS) is the heart of it all....
Using different pieces of technology in your business means carefully choreographing every...
Being vocal is the best way to connect with your audience. If you're keen on producing voice...
When you think about data, follow the zeros.
“Alexa, what’s the temperature right now?”
As an artist, you might sketch out a drawing in pencil before deciding to paint.
As a planner, you have the task and pleasure of creating events that bring businesses and their...
The architecture, engineering, and construction (AEC) industry once relied on manual drafting but...
If you run a business—any type, from bagels to boutiques—a decent website is essential. Businesses...
Launching a new product is exciting, but with so many options available, how do you make sure your...
Contracts govern almost every interaction between businesses.
Many companies spend a vast amount of their marketing budget on acquiring new customers.
While working with disparate data, you need to organize, clean, and transform it to use it in your...
Outages are unforgiving and happen all too frequently.
The design industry never stands still—are you keeping up?Visual content captures attention more...
Hackers are evolving continuously, and so are their methods.
The way consumers shop and transact is evolving rapidly.
A lot goes into ensuring employees have the right access to company resources to do their jobs.
Websites are great for an online presence but can also be your secret marketing weapon when it...
I sell, therefore I am...
When asked about statistical analysis, people throw around words like numbers and research.
Whether you’re an employer or an employee, knowing your rights and how you’re protected is...
Customers are the fuel of any business. They drive the revenue that organizations need to grow and...
Better safe than sorry, right? Absolutely.
Developing software applications is a complex activity. You need to build many things that work...
Job-stealing robots are the worst nightmare for most workers. But not all robots are out to steal...
Successful businesses are built on paper before they set foot in the real market.
Technology has made the world a smaller place.
Digitization has influenced every industry and banking is no exception.
You have to spend money to make money. But spend too much money, and you might see red. That’s...
Every business needs capital to thrive, yet many struggle to strike the right balance between debt...
Few things are as frustrating as being just hours away from a deadline and having your technology...
Time is money, and if you run a small business, every second counts. When you're juggling...
Spreadsheets wield powerful tools for a wide range of tasks in both personal and professional life....
Your intellect has value once you claim it.
The way we interact with the digital world has evolved exponentially.
Businesses, institutions, and technologies are constantly changing, so the software systems that...
Humans are bestowed with peripheral vision; but computers are rising up to competency with object...
Videos are taking the marketing world by storm, and if you're an aspiring content creator or brand...
One of the most critical considerations companies must make when starting an online business is...
An employee satisfaction survey is often used to assess a company’s current culture.
The cloud is taking the technology world by storm.
In 2001, you could transfer a thousand songs to your brand-new iPod. You send an SMS text message...
Machine learning is taking almost every industry by storm.
The period before 1966 was characterized by limited transparency and accountability in the United...
In an increasingly data-centric digital world, security can’t be compromised.
Communication is fundamental to humans, and applications are no different.
Sharing in all forms of life is essential.
From research studies to product listings, the internet is a treasure trove of informative content...
As much as we’d all like to be crisis-free, it’s an idealistic concept. A crisis is inevitable in...
Something’s lurking in the dark corner of your warehouse. It’s the deadstock.
A project manager has to wear multiple hats while juggling time, cost, and quality to keep things...
Finding the right person for the job goes beyond the resume.
Whether it involves critical business documents or confidential client data, no one wants their...
Understanding your costs is essential for sustaining profitability in manufacturing.
Want to learn Python but feeling lost? That’s exactly how I felt.
Thinking of picking up a new language this year? We’ve all been there: New Year, new you, right?
As a marketer for a small business, you likely wear many hats. From crafting engaging content to...
As a salesperson in a small business, you juggle endless spreadsheets, a flooded inbox, and...
As a product manager, you understand the critical role of product lifecycle management (PLM) in...
Struggling to get your customers to return your calls or your emails?
In the online realm, your personal and professional data can sometimes be the life of the party,...
Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique...
As companies rationalize their database management practices, more firms turn to big data to...
Nobody likes being a member of a captive audience.
When your company posts an available job, it’s always a good feeling to see tons of potential...
For decades, researchers and experts have mulled over how artificial intelligence can turn tables...
Imagine searching through hundreds of filing cabinets for one particular record.
The implementation of a software system—particularly one as complex and expansive as an Enterprise...
Let’s avoid another WeWork fiasco, shall we?
There's one person who consistently kills it at the public relations (PR) game: Santa Claus.
“Only one in four jokes ever work, and I still can't predict what people will laugh at,” said...
Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your...
Here at G2, we have a company culture of “Reach your PEAK".
Communication is the key that most of us never find.
You know the cycles of the moon and the cycle your emotions go through when watching re-runs of...
Frustrated by slow and unreliable file transfers? The right file transfer protocol (FTP) client can...
Podcasts have exploded into the mainstream as a versatile, engaging, and highly accessible form of...
As an IT security specialist, you’re on the frontline of a constant battle against cyber threats.
If you think Bitcoin is the only player in the cryptocurrency game, think again.
Unpaid invoices haunting your dreams? Managing multiple clients and tracking expenses can turn into...
Isn’t it magical how cloud services deliver critical data and apps at all times from anywhere?
Believe it or not, augmented reality (AR) tech dates back to the 60s.
Imagine a world where computers can learn and adapt on their own. No longer stuck doing just what...
Forensics is such a hot skill, and thanks to numerous crime shows, I’m convinced it’s easy work....
Technology is advancing at a rapid pace, and while it may feel overwhelming at times, it’s making...
In networking, a proxy acts as a middleman between the client and the server, managing requests and...
Are you looking for a human resource job description that will help you attract top talent and...
Digital transformation in banking has been nothing short of an evolution.
Have you ever wondered how filmmakers create those awe-inspiring scenes where actors appear to be...
Struggling to design landing pages that convert your website traffic into paying customers?
What if there were two versions of you: the real, irreplaceable you and a digital copy of you who...
Autoregressive (AR) models are statistical tools used by data scientists in time series...
Advanced threat protection (ATP) defends your organization’s data against sophisticated threats...
You’ve just nailed an interview for your dream job, and the employer is ready to run a background...
Vladimir N. Vapnik developed support vector machine (SVM) algorithms to tackle classification...
With cybercrime on the rise and our data increasingly digitized, protecting against security...
Feature extraction pulls the most helpful information from a large amount of data. It helps you...
Tokenomics studies how digital tokens are created, managed and circulated in the blockchain...
A proxy sits between two systems. These two systems could be a user and a backend system, or two...
For every business, attending to consumer queries is crucial.
Imagine waking up to find a surprise gift waiting for you, something you never expected but gladly...
You know the drill: numbers are great, but visuals are even better. They make complex data...
Did you know that a smartphone, a toothbrush, and a car all share a common design principle?
It’s no secret that the best companies put their customers first.
Data science brings the world together and concentrates randomly distributed information into small...
Data analysis is broad, exploratory, and downright complex.
If you work in any customer-facing department, you’re likely used to picking up the phone, dialing...
We’ve all heard “correlation doesn’t imply causation,” but what does it really mean?
Every growing business encounters a daily onslaught of support requests from potential and existing...
Cyber threats come in various forms, but few are as insidious as phishing. Worse, spear phishing,...
Have you ever received a postcard advertising something you don’t need? Or an envelope that looked...
When did you last use your mobile to access a work account or system?
Every time you browse the web, shop online, or even send an email, your data moves from your device...
There’s a good chance you process information so quickly in conversation that your brain naturally...
Database migration is prone to resistance, especially if it’s a consolidated product that is...
You’ve just finished a project, only for your computer to crash and wipe out all your files. Or,...
We see thousands of images every day, online and out in the real world. It’s likely that the images...
Is there anything more confusing or nerve-wracking than doing your own taxes?
All businesses manage copious amounts of data. Every day, new documents are created, older files...
It’s no secret that data security is a buzz-worthy topic.
How often have you started a business call with “did you get my email”?
Taking action, whether it’s the first step in learning a new hobby or moving across the country to...
A domain name system (DNS) acts as a bridge between us and the internet, translating the...
All of us browse the web every day, but most of us do it without much thought to how it works. As a...
The world has been an eyewitness to the tech revolution. So, the days of "copy" and "paste" are...
App marketing shouldn’t be an afterthought.
Monitoring your network on a shoestring budget? You're not alone.
Juggling bookings, guest communication, and finances across multiple channels can overwhelm anyone....