If you run a business—any type, from bagels to boutiques—a decent website is essential. Businesses that deny or overlook this fact in 2025 may be digging their own graves (OK, that’s a little extreme, but come on, people).
If you lack the budget for an experienced developer, building a website can feel like trying to assemble a rocket ship with a screwdriver. But unfortunately, your future site will not develop, maintain, or pay for itself. Domain registration, design, web hosting, and testing: all-demand websites demand human and financial resources.
To help alleviate some of the burden, free website builders offer easy-to-use solutions for creating beautiful business websites without coding skills. Many free website builders help non-developers create functional and impressive sites by following basic instructions, often with drag-and-drop tools.
A bit of coding can unlock other possibilities in many of these products. Though advanced plans exist, one of the following pocketbook-friendly website builders could help you get your website off the ground.
In this article, we'll explore the top free website builder tools, their features, and G2 user reviews to help you make the best choice to simplify your web designing process.
At G2, we rank software solutions using a proprietary algorithm that considers customer satisfaction and market presence based on authentic user reviews. Our market research analysts and writers spend weeks testing solutions against multiple criteria set for a software category. We give you unbiased software evaluations – that's the G2 difference! We didn’t accept payment or exchange links for product placements in this list. Please read our G2 Research Scoring Methodology for more details.
The free website builder list below contains real user reviews from the best free website builder software category page. Please note that in the context of this list, software that requires payment after a free trial is considered free.
To be included in this category, a solution must:
This data was pulled from G2 in 2024. Some reviews may have been edited for clarity.
HubSpot CMS Hub’s robust website builder shows out for businesses looking to combine content management with marketing automation. Its drag-and-drop interface makes website creation accessible, while its integration with the rest of the HubSpot platform gives you a seamless experience for handling marketing work. The platform focuses on SEO optimization, lead generation tools, and analytics capabilities.
Pros of HubSpot CMS Hub |
Cons of HubSpot CMS Hub |
Powerful personalization and automation tools |
Limited customization compared to open-source options |
Built-in SEO recommendations |
Requires technical understanding to use it effectively |
Integrated customer relationship management (CRM) for a holistic marketing approach |
Weak e-commerce website capabilities |
“I feel like I’ve become an expert at moving websites into HubSpot. Its CMS is robust, easy to customize, and user-friendly. The out-of-the-box themes are a great starting point, and the new editing tool simplifies building beautiful landing pages. Best of all, the straightforward user interface lets even junior marketers make content changes independently, without needing developer resources.”
- HubSpot CMS Hub Review, Andrea T.
“HubSpot CMS Hub has areas for improvement. Its pricing structure can be costly for small businesses, and there is a learning curve for new users. The platform also has limited local design flexibility, occasional difficulties with timely technical assistance, and a restricted variety of plugins. Addressing these issues would enhance the user experience and make the platform more accessible to a broader range of users.”
- HubSpot CMS Hub Review, Patrick Steven U.
Duda caters to agencies and web professionals who build websites for clients. Duda’s white-label platform offers customization and efficient client management. It might be excessive for solopreneurs, but it shines when it comes to managing multiple websites.
Pros of Duda |
Cons of Duda |
Great for building mobile-responsive websites |
Limited third-party integrations |
Excellent team collaboration features |
Expensive advanced features |
High-quality customer support |
Steep learning curve for new users |
“I've been doing web design for many years, and this platform is next level. It's easy to create widgets, forms, galleries, and sections with just a few clicks and no experience needed. Their creativity, customer support, and overall experience are unmatched. It's simple to integrate your company and make something professional.”
- Duda Review, Jeremy W.
“One limitation of Duda is the limited selection of widgets; some specific ones are not available. However, adding an HTML widget can help incorporate what you need, such as maps. Occasionally, minor display issues occur, like text appearing centered on the left on certain devices, but these are rare and often fixed by adjusting settings or republishing the site.”
- Duda Review, Julián F.
Square Online (formerly Weebly) 's user-friendly platform demystifies the process of creating online stores. Known for its drag-and-drop capabilities, it boasts a visually appealing interface for designing e-commerce sites. Square's point-of-sale integration is a key feature that makes it a popular choice for businesses with both online and physical stores.
Pros of Square Online (formerly Weebly) |
Cons of Square Online (formerly Weebly) |
Drag-and-drop builder for easy store creation |
Limited design customization |
Integrates with Square payments for simple payments |
Limited integration capabilities with third-party apps |
Built-in tools for creating and managing loyalty programs |
Integrates with Square payments for simple payments |
“The most helpful aspects are the left taskbar with its flexible drag-and-drop features, making it easy to publish and integrate your website. The simplicity and speed with which you can create a professional site, whether from scratch or using built-in templates, are major advantages.”
- Square Online (formerly Weebly) Review, Liam B.
“It could benefit from more options for integrating with software and tools, especially for podcasts and social media platforms.”
- Square Online (formerly Weebly) Review, Michelle M.
Primarily known as an email marketing platform, GetResponse also works for building websites. You can use its drag-and-drop function to experiment with responsive design templates, landing pages, and integrated marketing tools.
Pros of GetResponse |
Cons of GetResponse |
Includes email marketing, automation, and CRM features |
Limited customization options compared to specialized website builders |
Allows for testing different versions of your site or landing pages |
Slow page load times and occasional glitches |
User-friendly interface for creating and customizing websites |
May require a more expensive plan for advanced features |
“I struggled to fix an issue myself, but when I contacted support, they resolved it in minutes. My website is now up and running perfectly. It was a very easy process.”
- GetResponse Review, Andrew B.
“Occasionally, I've had issues with the front-end being finicky when changing fonts or sizes, which is frustrating. Additionally, invoices sometimes incorrectly include value-added taxes instead of applying the reverse charge, which can be a hassle to sort out.”
- GetResponse Review, Birgit H.
WordPress’ popular drag-and-drop page builder, Elementor allows users to design and customize their sites with a visual editor and plenty of widgets and templates.
Pros of Elementor |
Cons of Elementor |
Extensive design options |
Overwhelming range of features |
Has an instant, front-end editor |
Can slow down the site if not optimized properly |
Easy adjustments to ensure your site looks good on all devices |
Occasional conflicts with external plugins |
“Elementor is a fantastic recent solution that greatly simplifies website creation for those without coding or design experience. It’s like a magic tool for building websites – just drag and drop elements, and you have a professional-looking site that works well on phones, desktops, and other devices.”
- Elementor Review, Naman C.
“It can slow down website loading times because it loads the entire site upfront instead of on-demand, executing unnecessary scripts.”
- Elementor Review, Francisco M.
ClickFunnels is a platform designed for creating sales funnels, landing pages, and marketing automation. You’ll find a range of templates and tools for building high-converting sales pages and funnels, even with the free versions.
Pros of ClickFunnels |
Cons of ClickFunnels |
Optimized templates and automation tools |
Funnel design limited to sales |
Integrates with various marketing tools and CRM systems |
Overwhelmingnrange of features for new users |
Provides detailed analytics and tracking for funnel performance |
Better suited for landing pages |
“It's a one-stop center for anyone looking to build an online business or enhance digital marketing. They provide all the tools needed to run an online business, eliminating the need for additional software as a service. The community vibe is great, and their support is exceptional – truly standout. They also continuously add new features at no extra cost, reinforcing their status as a comprehensive solution.”
- ClickFunnels Review, Kiruban S.
“What I disliked about ClickFunnels was that some features felt outdated. Additionally, I frequently encountered a bug where prospects clicking on my funnel link would be redirected to an error page, which then loaded the ClickFunnels website instead of my funnel.”
- ClickFunnels Review, Jake H.
GoDaddy Website Builder’s beginner-friendly option offers affordable plans and guides to website creation. It also provides basic website-building tools and integration with its domain registration and hosting services.
Pros of GoDaddy Website Builder |
Cons of GoDaddy Website Builder |
User-friendly, easy to set up |
Fewer design customization options |
Integrated marketing tools |
Limited scalability for larger businesses |
24/7 customer support |
Fewer essential features with free plan |
“I love how easy GoDaddy is to use. Compared to other site builders, it offers great value and allows me to update my sites quickly. The high-quality email services are particularly useful for handling sensitive information, and I’m interested in upgrading to their HIPAA-compliant version. Integration with Microsoft 365 adds extra convenience. Overall, from my experience with multiple platforms, GoDaddy is the best website builder.”
- GoDaddy Website Builder Review, Erica B.
“While GoDaddy offers hundreds of appealing website design templates, they are quite inflexible, allowing minimal font and layout customization. As a result, GoDaddy's website builder may not be ideal for those seeking extensive control over their website's design.”
- GoDaddy Website Builder Review, Swapnil J.
Dorik focuses on simplicity and ease of use with its modern website builder. It offers a drag-and-drop editor with a range of pre-designed templates and blocks to create clean and professional websites.
Pros of Dorik |
Cons of Dorik |
Ease of use with a simple drag-and-drop interface |
Lacks advanced website building features and customizability |
Sleek, contemporary templates |
Few templates and design options |
Optimized for fast performance and quick page load times |
Limited third-party integrations with CRM and marketing tools |
“Dorik is fast, flexible, and provides precise control over your site's appearance. I’ve created four sites with Dorik, and the templates look great. It’s simple to make mobile-specific changes, and they offer a CMS for blogging. The blocks are very useful for adding images, videos, and payments. You can also integrate custom code for additional tools like ConvertKit.”
- Dorik Review, Evan A.
“The pop-up toolbar is frustrating when trying to focus on an element, as it redirects me away from the page while editing. Additionally, the toolbar is small, requiring multiple scrolls to adjust content. Some HTML attributes aren't working; for example, an attribute I tried to add to the footer section didn't function despite several attempts.”
- Dorik Review, Talha Z.
If you feel overwhelmed by the wealth of information about free website builder solutions, this comparison table will help you with the most important aspects:
Software |
G2 rating |
Free plan |
Paid plan |
HubSpot CMS Hub |
4.5/5 |
Free trial available |
Starting at $20 per month |
Duda |
4.6/5 |
Free trial available |
Starting at $25 per month |
Square Online (formerly Weebly) |
4.2/5 |
Yes, limited features |
Starting at $29 per month |
GetResponse |
4.3/5 |
Free trial available |
Starting at $15.60 per month |
Elementor |
4.5/5 |
Free trial available |
Starting at $2.99 per month |
ClickFunnels |
4.6/5 |
Free trial available |
Starting at $81 per month |
GoDaddy Website Builder |
4.1/5 |
Free trial available |
Starting at $4.99 per month |
Dorik |
4.6/5 |
Free trial available |
Starting at $15 per month |
Essential features include drag-and-drop builders, customizable templates, mobile optimization, SEO tools, e-commerce capabilities, and integration options. Additional features like blogging platforms, contact forms, and analytics can also be valuable.
Free website builders often come with limitations such as restricted customization options, ads on your website, limited storage, and fewer premium features. You might also be restricted in terms of domain name options and email marketing. Customer support isn’t usually as extensive compared to premium plans.
Consider your website's purpose and size. Evaluate ease of use, template variety, customization options, and mobile responsiveness. Check for essential features like SEO tools and e-commerce if needed. Read reviews and compare features to find the best fit for your requirements.
No, most free website builders are designed to be user-friendly and require no coding skills.
Many website builders allow you to export your website content, but the process can vary. It's essential to check the export options before choosing a platform.
Web presence is a necessary evil. The good news is that it can introduce your business to hundreds if not thousands, of people who may have never heard of you otherwise.
The bad news is that it takes work, patience, and persistence. But tools like these free website builders make a spectacular website more attainable than ever, so you no longer need a seasoned designer to create something worth showing off.
Increase your website's visibility and dominate SERPs in 2025 using the best free SEO software.
Edited by Aisha West
Devyani Mehta is a content marketing specialist at G2. She has worked with several SaaS startups in India, which has helped her gain diverse industry experience. At G2, she shares her insights on complex cybersecurity concepts like web application firewalls, RASP, and SSPM. Outside work, she enjoys traveling, cafe hopping, and volunteering in the education sector. Connect with her on LinkedIn.
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