Media is broadly defined as any communication channel used to spread information. To communicate your brand message well, you must be aware of your options.
What are the different types of media?
Different media types, such as print, digital, broadcast, and out-of-home, use diverse technologies and formats to reach the right audiences.
Marketers can maximize impact by creating a cohesive strategy that utilizes the right media mix, from engaging social media posts to captivating video commercials. Digital advertising tools can help achieve this by streamlining campaigns.
Types of media by delivery method
The most common way to differentiate different types of media is by understanding how they reach the audience. The media content itself can be any form: text, audio, or video.
Print media
Print media is one of the oldest channels of mass communication. It’s any form of physical and printed content to deliver news, in-depth stories, local information, and targeted advertising to a large audience.
Examples: Newspapers, magazines, brochures, and direct mail.
Digital media
Digital media is created, distributed, and consumed electronically through the internet or computer networks. It is perfect for sharing online content like news and entertainment, building communities, promoting products and services, and e-commerce.
Examples: Websites, social media platforms, email marketing, and streaming services.
Broadcast media
Broadcast media is the electronic transmission of audio-visual content to a large audience simultaneously. This type of media uses mass communication channels to deliver entertainment, news, live events, and advertising.
Examples: Television, radio, movies, and podcasts.
Out-of-home (OOH) media
Out-of-home media reaches consumers outside their homes. It uses physical advertising placements in public spaces to create high-impact brand impressions, reach confined audiences, and promote local businesses or events.
Examples: Billboards, transit ads, and in-store displays.
Types of media by purpose
Each type of media has strengths that make it suitable for different purposes. They can be classified based on specific goals ideal for the information they convey.
Informative media
Informative media focuses on delivering factual information and news. It intends to educate or enrich the understanding of an audience. This type of media can cover a vast range of topics and come in various formats.
Examples: News websites, educational podcasts, e-books, and documentaries.
Entertainment media
As the name suggests, entertainment media delivers content that engages or entertains an audience. The rise of new technologies has led to the development of new forms of entertainment media, such as over-the-top (OTT) platforms and streaming services.
Examples: Feature films, sitcoms, video games, and music streaming platforms.
Social media
Social media comprises online platforms that connect people worldwide, allowing them to share information. It lets users create, share, and consume content in an interactive and engaging manner.
Examples: Facebook posts, Instagram shares, and YouTube videos.
Personalized media
This is a relatively newer type of media that’s tailored based on user preferences and interests. It uses algorithms and data to recommend content that users are likely to enjoy.
Examples: Recommendation algorithm on streaming services and targeted advertising on websites.
Check out our resource on media buying to learn how to use different media types for your next campaign.
