Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.
What is audience segmentation? Audience segmentation, also known as customer segmentation, involves...
by Martha Kendall Custard
What is unskilled labor? Unskilled labor refers to job positions that require little to no...
by Martha Kendall Custard
What are accounts uncollectible? Accounts uncollectible, also known as bad debts, are amounts due...
by Martha Kendall Custard
What is a silent partner? A silent partner is an investor who provides capital without expecting...
by Martha Kendall Custard
What is a bill and hold? A bill and hold transaction occurs when goods have not yet been...
by Martha Kendall Custard
What is signature verification? Signature verification is a form of identity verification. It...
by Martha Kendall Custard
What is a data lake? A data lake is a centralized location where an organization can store...
by Martha Kendall Custard
What is the Pareto Principle? The Pareto Principle, also known as the 80/20 rule, states that 80%...
by Martha Kendall Custard
What are soft skills? Soft skills are non-technical skills that impact how successful an...
by Martha Kendall Custard
What is proration? Proration, also called usage-based billing, is the process of adjusting the...
by Martha Kendall Custard