Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.
Last updated: August 14, 2026 What is space planning? Space planning is a methodology used to...
by Martha Kendall Custard
Last updated: August 10, 2026 What is self-service password reset? Self-service password reset...
by Martha Kendall Custard
Last updated: August 7, 2026 What is document collaboration? Document collaboration enables teams...
by Martha Kendall Custard
What is campaign tracking? Campaign tracking is the process of measuring how marketing initiatives...
by Martha Kendall Custard
What is audience segmentation? Audience segmentation, also known as customer segmentation, involves...
by Martha Kendall Custard
What is unskilled labor? Unskilled labor refers to job positions that require little to no...
by Martha Kendall Custard
What are accounts uncollectible? Accounts uncollectible, also known as bad debts, are amounts due...
by Martha Kendall Custard
What is a silent partner? A silent partner is an investor who provides capital without expecting...
by Martha Kendall Custard
What is a bill and hold? A bill and hold transaction occurs when goods have not yet been...
by Martha Kendall Custard
What is signature verification? Signature verification is a form of identity verification. It...
by Martha Kendall Custard