Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.
What is churn risk? Churn risk describes the likelihood that a customer will stop using or paying...
by Martha Kendall Custard
What is campaign tracking? Campaign tracking is how companies identify how users find their...
by Martha Kendall Custard
What is collaborative project planning? Collaborative project planning is project management run...
by Martha Kendall Custard
What are currency conversions? Currency conversions help businesses expand their reach to...
by Martha Kendall Custard
What are salary structures? Salary structures are how companies determine their employees’ pay....
by Martha Kendall Custard
What is campaign management? Campaign management is the process of planning, executing, tracking,...
by Martha Kendall Custard
What are pre-tax deductions? A pre-tax deduction is the money subtracted from an employee’s gross...
by Martha Kendall Custard
What is mobile optimization? Mobile optimization is the process of making a website user-friendly...
by Martha Kendall Custard
What is custom branding? Custom branding is a way for companies to brand their user interfaces...
by Martha Kendall Custard
What is customer training? Customer training is a type of e-learning that helps companies train...
by Martha Kendall Custard