 
      Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.
What is enterprise architecture? Enterprise architecture (EA) is when organizations design, plan,...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is customer contract management? Customer contract management is the process of managing and...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What are personal income tax calculations? Personal income tax calculation is how employees...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is a wellness assessment? A wellness assessment is a way for an organization to ensure its...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is data masking? Data masking is a method to protect sensitive data in use from unintended...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is email customization? Email customization is the process of tweaking a template to fit an...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is self-service password reset? Self-service password reset (SSPR) is the functionality that...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is geotargeting? Geotargeting is the process of tailoring marketing content and...
 by Martha Kendall Custard
                by Martha Kendall Custard
              
What is document collaboration? Document collaboration is the process of using software to...
 by Martha Kendall Custard
                by Martha Kendall Custard