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Martha Kendall Custard

Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.

Enterprise Architecture

What is enterprise architecture? Enterprise architecture (EA) is when organizations design, plan,...

Customer Contract Management

What is customer contract management? Customer contract management is the process of managing and...

Personal Income Tax Calculations

What are personal income tax calculations? Personal income tax calculation is how employees...

Wellness Assessment

What is a wellness assessment? A wellness assessment is a way for an organization to ensure its...

Data Masking

What is data masking? Data masking is a method to protect sensitive data in use from unintended...

Campaign Optimization

What is campaign optimization?

Email Customization

What is email customization? Email customization is the process of tweaking a template to fit an...

Self-Service Password Reset

What is self-service password reset? Self-service password reset (SSPR) is the functionality that...

Geotargeting

What is geotargeting? Geotargeting is the process of tailoring marketing content and...

Document Collaboration

What is document collaboration? Document collaboration is the process of using software to...

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