Martha Kendall Custard is a former freelance writer for G2. She creates specialized, industry specific content for SaaS and software companies. When she isn't freelance writing for various organizations, she is working on her middle grade WIP or playing with her two kitties, Verbena and Baby Cat.
What is a price floor? A price floor is the lowest legal price that can be charged for goods and...
by Martha Kendall Custard
What is brand safety? Brand safety is a way for companies to avoid damaging their brand’s...
by Martha Kendall Custard
What is mobile support? Mobile support is a feature that makes applications and software usable on...
by Martha Kendall Custard
What are customer segments? Customer segments are individual groups of a company’s customer base...
by Martha Kendall Custard
What is budget pacing? Budget pacing is a paid media strategy advertisers use to remain in line...
by Martha Kendall Custard
What is online behavior tracking? Online behavior tracking is a technique companies and...
by Martha Kendall Custard
What is policy management Policy management is the process of creating, reviewing, approving,...
by Martha Kendall Custard
What is lease auditing? Lease auditing is the process of auditing a company’s real estate leases...
by Martha Kendall Custard
What is inventory forecasting? Inventory forecasting is the process of calculating the amount of...
by Martha Kendall Custard
What is mobile reporting? Mobile reporting, also called mobile business intelligence (BI), is a...
by Martha Kendall Custard