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Bridget Poetker

Bridget Poetker is a former content team lead at G2. Born and raised in Chicagoland, she graduated from U of I. In her free time, you'll find Bridget in the bleachers at Wrigley Field or posted up at the nearest rooftop patio. (she/her/hers)

How to Do a Business Valuation: 5 Methods With Examples

Let’s avoid another WeWork fiasco, shall we?

Tech

History of Augmented Reality: From Origins to Future Trends

Believe it or not, augmented reality (AR) tech dates back to the 60s.

Tech

How to Market an App: 47 Inspiring Ideas + Examples

App marketing shouldn’t be an afterthought.

Tech

Internet Censorship in 2024: Is It Good or Bad?

Ever notice how something becomes even more interesting when it's out of reach? That's kind of what...

What Is a UX Writer? (+ Examples of Effective UX Writing)

Magical products through masterful words.

Tech

What Is an API? How APIs Improve Application Development

Think of the internet as a web of connected servers.

Marketing

User-Generated Content: (Actually) Putting Customers First

Let’s be honest: consumers don’t trust marketers.

Tech

What is VRChat? (+ Why the VR Social Platform is So Popular)

We all know that social platforms are constantly evolving aka integrating the latest and greatest...

Tech

How to Make an App - A Roadmap For Beginners

If you build it, they will come.

Tech

What Is Beta Testing? (+7 Steps to Follow for the Best Feedback)

When it comes to evaluating software and its usability, there’s alpha testing, beta testing, and...

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