Harshita Tewari

Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.

Artificial Intelligence

Artificial Intelligence Statistics (2026): 3 in 4 Firms Use AI Agents

Artificial intelligence has moved from novelty to everyday infrastructure. It now shapes how we...

Marketing

Video Marketing Statistics: 75% G2 Users See ROI in 6 Months

Your audience is watching videos right now.

Sales

Sales Enablement Guide: Strategy, Metrics, and Software (2026)

There are plenty of business functions that support sales.

Sales

What Is Sales Acceleration? Importance, Strategy, and Tools

Sales reps spend a surprising amount of time not selling.

Sales

Sales Prospecting: Tips and Tactics for a Strong Pipeline

Maintaining a healthy sales pipeline hinges on effective sales prospecting

Sales

Sales Cadence: What It Is, Importance, and How to Build One

When new leads enter your pipeline, the worst thing you can give sales reps is freedom without...

Marketing

Market Intelligence 101: What It Is, Types, and Implementation

If you’re responsible for making strategic decisions and often find yourself asking, “What should...

10 Best LLMs in 2025: Large Language Models Reviewed

Are you drowning in customer support requests? Battling tight deadlines for content creation? Worn...

Tech

ERP vs. CRM: Choosing the Best Solution for Your Business

Customers are the fuel of any business. They drive the revenue that organizations need to grow and...

What is Inventory Optimization? Benefits and Proven Techniques

Something’s lurking in the dark corner of your warehouse. It’s the deadstock.