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Harshita Tewari

Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.

Sales Cadence: What It Is, Importance, and How to Build One

Sales

Sales Cadence: What It Is, Importance, and How to Build One

When new leads enter your pipeline, the worst thing you can give sales reps is freedom without...

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Market Intelligence 101: What It Is, Types, and Implementation

Marketing

Market Intelligence 101: What It Is, Types, and Implementation

If you’re responsible for making strategic decisions and often find yourself asking, “What should...

Harshita Tewari photo by Harshita Tewari
ERP vs. CRM: Choosing the Best Solution for Your Business

Tech

ERP vs. CRM: Choosing the Best Solution for Your Business

Customers are the fuel of any business. They drive the revenue that organizations need to grow and...

Harshita Tewari photo by Harshita Tewari
What is Inventory Optimization? Benefits and Proven Techniques

What is Inventory Optimization? Benefits and Proven Techniques

Something’s lurking in the dark corner of your warehouse. It’s the deadstock.

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Chaos to Cohesion: How Program Management Drives Results

Chaos to Cohesion: How Program Management Drives Results

Are you feeling overwhelmed by the number of projects you're juggling? Like you're constantly...

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Conversational AI

Conversational AI

What is conversational AI? Conversational artificial intelligence or conversational AI is a...

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Production Scheduling: Your Path to Manufacturing Excellence

Production Scheduling: Your Path to Manufacturing Excellence

The roadmap to manufacturing excellence is hidden somewhere in a task board.

Harshita Tewari photo by Harshita Tewari
What Is Predictive Maintenance? Benefits and Technologies

What Is Predictive Maintenance? Benefits and Technologies

Any alarming sound from your machinery may also be alarming for your bank account.

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Skype Made Simple: Beginner’s Guide With FAQs

Skype Made Simple: Beginner’s Guide With FAQs

We’ve gotten used to hanging out with each other through rectangles.

Harshita Tewari photo by Harshita Tewari
Assemble-to-order (ATO)

Assemble-to-order (ATO)

What is assemble-to-order? Assemble-to-order, or ATO, is a manufacturing strategy of producing the...

Harshita Tewari photo by Harshita Tewari