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Daniella Alscher

Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)

Design

Top 12 Graphic Design Skills You Need to Succeed

The design industry never stands still—are you keeping up?Visual content captures attention more...

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your...

Marketing

11 Advertising Techniques to Attract Audience Attention

There was a point when it wasn't hard to make your ad stand out.

Design

The Logo Design Process: Finding Order in the Chaos

Have you ever seen a logo designer’s sketchbook?

Design

Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.

Design

40+ Typography Terms and Definitions: Beginner's Guide

What’s the difference between a typeface and a font?

Marketing

What Is A KPI? Types, Examples, How to Create, and Tips

Some things are easier to measure than others. Measuring improvement is not one of those things.

What Is A Webinar? How To Create Engaging Online Events

Imagine you can educate a global audience, capture high-quality leads, and train your remote team –...

Reddit Ads: Everything You Need to Know

While it isn’t often a first choice, Reddit is a goldmine for marketers.

Design

5 Types of Environmental Graphic Design

A store with no labels; streets with no signs; hotels with no room numbers.

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