November 8, 2024
by Lauren Pope / November 8, 2024
An employee satisfaction survey, also known as a job satisfaction survey, is a tool used by human resources professionals to gauge the happiness and overall contentedness of their company's employees.
If you’ve never conducted an employee satisfaction survey before, consider investing in employee engagement software. It helps you monitor and track your employee satisfaction surveys and make the process less overwhelming.
Once you’ve conducted the survey, analyze the results to take the next steps toward improving the work environment.
In this article, we’ll review why employee satisfaction surveys are important, how you should go about conducting them, and questions for your next employee satisfaction survey.
Whether or not your employees are showing signs of unhappiness at work, you should routinely conduct an employee satisfaction survey. Most employers try to schedule employee satisfaction surveys annually and track the progress year over year.
There are plenty of reasons why you should measure employee satisfaction, the most alarming of which is declining satisfaction. Unhappy employees are more likely to seek new opportunities than those who are happy with their jobs.
The cost of high employee turnover can have long-term effects on your company if it goes unsolved. And if you think your employees are the exception to the rule, you may be shocked to learn the truth.
With all of this in mind, it’s more important than ever to ensure that your employees are happy with their jobs, and if they aren’t, here's how to improve the employee experience.
“To win in the marketplace, you must first win in the workplace.”
Doug Conant
CEO, Campbell's Soup
Multiple studies have reported that good company culture drives an increase in revenue. And that's just one of the many benefits of sweetening the employee experience.
An employee satisfaction survey enables you to measure and improve the company culture and promote workplace productivity and accountability in the organization. Some other benefits of conducting a survey are:
An employee satisfaction survey helps you uncover what truly matters to your team, driving insights that boost employee engagement and create a more connected, motivated workplace. Check out the best employee engagement solutions for 2025.
The key to a successful survey lies in the careful planning behind it. Yes, it is more than writing a few questions in a google doc. Multiple elements, like the topic of the survey, length, and frequency, need to be factored in.
The points below provide the steps required to conduct an effective employee survey.
Below is a digital employee satisfaction survey example with a response scale.
The survey questions should be clear, concise, and easy to understand to promote maximum participation.
You’ll want to address a broad range of topics in order to give you the full picture of your employee’s happiness. If you focus your survey too heavily on one topic, you may miss an issue you were unaware of. Once you think you’ve zeroed in on the biggest problem affecting your employee satisfaction, you can follow up with a second survey to address that issue specifically.
Tweak the following example questions to fit your company’s needs.
Tip: You can use employee satisfaction survey templates to gain valuable insights and create a more engaged workplace.
There’s more to an employee satisfaction survey than the questions you ask – it’s also about how you ask them. Here are a few things you should keep in mind while creating your employee satisfaction survey:
If you want your employees to be honest in their surveys, you need to guarantee their anonymity. There is a chance that the fear of backlash from management may prevent people from leaving their honest opinions. Giving your employees a chance to express themselves without fear of repercussions will go a long way.
For maximum results, your employee survey should be accessible to everyone in your company. This means avoiding industry buzzwords, corporate lingo, and difficult-to-understand vocabulary. Be less concerned with sounding intelligent in your survey and focus on having it read like a normal conversation.
As you begin rolling out your employee survey program, you may be tempted to change things to avoid coming off stale. It’s important to resist this urge and keep your language, questions, and wording consistent year after year. This is important to ensure you’re measuring the same aspects of your company culture at all times.
The worst thing you can do is overload your employees with too many questions. The longer and more time-consuming your employee satisfaction survey is, the less likely you are to receive authentic answers. Try keeping your employee surveys short and sweet.
It is best to use some of the best online survey apps or employee satisfaction software tools to easily track and analyze your survey data while ensuring a high level of employee participation. If your company is large enough, consider investing in employee engagement software to lighten your workload and help streamline the process.
When you take the time to listen to and address your employee's wants and needs, good results are almost guaranteed.
Don’t be discouraged if your employee satisfaction stays stagnant at the beginning of the process. Implementing changes to your company takes time and thorough planning. This is just one part of creating a more enjoyable work environment.
Learn how to build and maintain an empowering collaborative culture that drives innovation, boosts morale, and strengthens teamwork.
This article was originally published in 2019. The content has been updated with new information.
Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
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