Ninisha is a former Content Marketing Specialist at G2. She graduated from R.V College of Engineering, Bangalore, and holds a Bachelor's degree in Engineering. Before G2, Ninisha worked at a FinTech company as an Associate Marketing Manager, where she led Content and Social Media Marketing, and Analyst Relations. When she's not reading up on Marketing, she's busy creating music, videos, and a bunch of sweet treats.
As much as we’d all like to be crisis-free, it’s an idealistic concept. A crisis is inevitable in...
by Ninisha Pradhan
There's one person who consistently kills it at the public relations (PR) game: Santa Claus.
by Ninisha Pradhan
It takes years to build a reputation, but only a few minutes to ruin it.
by Ninisha Pradhan
A gift is pointless if it’s delivered to the wrong person.
by Ninisha Pradhan
If you’re responsible for the success of a business and find yourself asking “Now what?” pretty...
by Ninisha Pradhan
What is cross-browser support? Cross-browser support, also known as cross-browser compatibility,...
by Ninisha Pradhan
What is maintenance planning? Maintenance planning is a comprehensive end-to-end process of...
by Ninisha Pradhan
What is email segmentation? Email segmentation is the process of grouping contacts that share...
by Ninisha Pradhan
What is a promotional message? Businesses use promotional messages or promotional texts to drive...
by Ninisha Pradhan
What is retargeting? Retargeting is a type of marketing that tracks visitors who have previously...
by Ninisha Pradhan