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What Is A KPI? Types, Examples, How to Create, and Tips
Marketing

What Is A KPI? Types, Examples, How to Create, and Tips

Some things are easier to measure than others. Measuring improvement is not one of those things.

by Daniella Alscher
Lead Capture: What It Is, Strategies to Do It Right, and Top Tools
Featured

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?

by Lauren Pope
What Is ERP? How It Helps You Accelerate Growth and Profit
Featured

What Is ERP? How It Helps You Accelerate Growth and Profit

One of the amazing aspects of this fourth industrial revolution is...

by Piper Thomson
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How Retail POS Benefits You and Your Buyers

Sales

How Retail POS Benefits You and Your Buyers

It’s easy to feel crowd fatigue at busy retail stores.

by Brittany K. King
What Is Content Pruning? 3 Steps of the Pruning Process

Marketing

What Is Content Pruning? 3 Steps of the Pruning Process

Your brand has a sizable blog. Traffic has steadily increased over the past few months and you...

by Devin Pickell
10 Software Categories in High Demand to Support Remote Work

Enterprise Solutions Research

10 Software Categories in High Demand to Support Remote Work

Throughout my time at G2, traffic patterns on G2.com category pages have been one of the most...

by Michael Fauscette
Retail Analytics: How to Reap the Benefits of Consumer Data

Sales

Retail Analytics: How to Reap the Benefits of Consumer Data

In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their...

by Brittany K. King
2021 Trends in Collaboration Technology

2021 Research Trends

2021 Trends in Collaboration Technology

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital...

by Jazmine Betz
How Will the Fourth Industrial Revolution Impact Remote Work?

Research

How Will the Fourth Industrial Revolution Impact Remote Work?

When we think about remote work, we usually imagine employees performing the same tasks they...

by Gabriel Gheorghiu
What Is Guest Blogging? How to Get Your Writing Published

Marketing

What Is Guest Blogging? How to Get Your Writing Published

Be our guest! Be our guest! Put your content to the test!

by Lauren Pope
How Cloud Technology Facilitates the Management of Patient Care

Healthcare

How Cloud Technology Facilitates the Management of Patient Care

Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur at...

by Jasmine Lee
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Top 12 Graphic Design Skills You Need to Succeed

Design

Top 12 Graphic Design Skills You Need to Succeed

The design industry never stands still—are you keeping up?Visual content captures attention more...

by Daniella Alscher
The Logo Design Process: Finding Order in the Chaos

Design

The Logo Design Process: Finding Order in the Chaos

Have you ever seen a logo designer’s sketchbook?

by Daniella Alscher
Magazine Layout: 6 Tips to Fine-Tune Your Spread

Design

Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.

by Daniella Alscher
What Are the 7 Elements of Art? How To Use Them

Design

What Are the 7 Elements of Art? How To Use Them

Are you ready to take your stick figure drawings to the next level?

by Emily Goorevich
40+ Typography Terms and Definitions: Beginner's Guide

Design

40+ Typography Terms and Definitions: Beginner's Guide

What’s the difference between a typeface and a font?

by Daniella Alscher
10 Types of Advertising: How to Reach the Right Audience

Design

10 Types of Advertising: How to Reach the Right Audience

There are a lot of different ways to advertise your brand and product.

by Emily Goorevich
Product Design: Create a Product Your Customers Will Love

Design

Product Design: Create a Product Your Customers Will Love

What’s one thing you use daily?

by Mara Calvello
3D Modeling: How to Grasp the Futuristic Design Concept

Design

3D Modeling: How to Grasp the Futuristic Design Concept

There are many concepts we once thought were too futuristic to ever believe.

by Mara Calvello
5 Types of Environmental Graphic Design

Design

5 Types of Environmental Graphic Design

A store with no labels; streets with no signs; hotels with no room numbers.

by Daniella Alscher
View All Design
What Is Content Pruning? 3 Steps of the Pruning Process

Marketing

What Is Content Pruning? 3 Steps of the Pruning Process

Your brand has a sizable blog. Traffic has steadily increased over the past few months and you...

by Devin Pickell
What Is Guest Blogging? How to Get Your Writing Published

Marketing

What Is Guest Blogging? How to Get Your Writing Published

Be our guest! Be our guest! Put your content to the test!

by Lauren Pope
The 21 Essential Customer Service Skills for Every Employee

Marketing

The 21 Essential Customer Service Skills for Every Employee

It’s easy to fall down the rabbit hole of customer-acquisition.

by Kristen McCabe
175+ Must-Know Social Media Statistics for 2025

Marketing

175+ Must-Know Social Media Statistics for 2025

You can list many reasons why social media is an integral part of our society.

by Mara Calvello
65+ Effective Video Marketing Statistics for Growth in 2025

Marketing

65+ Effective Video Marketing Statistics for Growth in 2025

Lights, camera, upload.

by Aayushi Sanghavi
130+ SEO Statistics to Plan Your 2025 Strategy

Marketing

130+ SEO Statistics to Plan Your 2025 Strategy

Google leads the way in answering questions.

by Sagar Joshi
70+ Marketing Statistics to Shape Your Marketing Strategy in 2024

Marketing

70+ Marketing Statistics to Shape Your Marketing Strategy in 2024

Things change over time, and that goes for how businesses approach marketing, too.

by Alexa Drake
How to Implement an Impressive Customer Marketing Strategy

Marketing

How to Implement an Impressive Customer Marketing Strategy

Many companies spend a vast amount of their marketing budget on acquiring new customers.

by Mara Calvello
What Is Video Content Marketing? The Ultimate Guide for Beginners

Marketing

What Is Video Content Marketing? The Ultimate Guide for Beginners

Videos are taking the marketing world by storm, and if you're an aspiring content creator or brand...

by Melanie Maggine
View All Marketing
How Retail POS Benefits You and Your Buyers

Sales

How Retail POS Benefits You and Your Buyers

It’s easy to feel crowd fatigue at busy retail stores.

by Brittany K. King
Retail Analytics: How to Reap the Benefits of Consumer Data

Sales

Retail Analytics: How to Reap the Benefits of Consumer Data

In 2015, Starbucks launched Mobile Order & Pay. Today, it accounts for nearly a quarter of their...

by Brittany K. King
The 21 Essential Customer Service Skills for Every Employee

Marketing

The 21 Essential Customer Service Skills for Every Employee

It’s easy to fall down the rabbit hole of customer-acquisition.

by Kristen McCabe
Inventory Management: How to Organize and Plan Effectively

Sales

Inventory Management: How to Organize and Plan Effectively

Managing your inventory is all the rage right now.

by Alexandra Vazquez
Dropshipping: How to Succeed in Retail With No Inventory

Sales

Dropshipping: How to Succeed in Retail With No Inventory

Millions in profits. Thousands of products. Zero inventory.

by Brittany K. King
What Is Retail Management System? Picking the Best RMS

Sales

What Is Retail Management System? Picking the Best RMS

In 2001, you could transfer a thousand songs to your brand-new iPod. You send an SMS text message...

by Brittany K. King
What Is Customer Communication Management? Explore CCM

Sales

What Is Customer Communication Management? Explore CCM

Communication is the key that most of us never find.

by Saba Saif
What Is GDPR? How It Affects Your Sales Team

Sales

What Is GDPR? How It Affects Your Sales Team

It’s no secret that data security is a buzz-worthy topic.

by Izabelle Hundrev
10 Ways to Make Your Next Sales Negotiation a Win-Win

Sales

10 Ways to Make Your Next Sales Negotiation a Win-Win

The likelihood of someone signing the first draft of a sales contract is slim.

by Mary Clare Novak
View All Sales
How to Write a Business Plan That Attracts Investors

Productivity

How to Write a Business Plan That Attracts Investors

Successful businesses are built on paper before they set foot in the real market.

by Sagar Joshi
What Is Intellectual Property? How to Safeguard Your Rights

Productivity

What Is Intellectual Property? How to Safeguard Your Rights

Your intellect has value once you claim it.

by Aayushi Sanghavi
9 Pre-Employment Tests to Hire Quality Talent

Productivity

9 Pre-Employment Tests to Hire Quality Talent

Finding the right person for the job goes beyond the resume.

by Mara Calvello
How to Calculate Cost of Goods Sold (COGS): A Complete Guide

Productivity

How to Calculate Cost of Goods Sold (COGS): A Complete Guide

Understanding your costs is essential for sustaining profitability in manufacturing.

by Devin Pickell
What Is Resume Parsing? Definition, Benefits, And Challenges

HR

What Is Resume Parsing? Definition, Benefits, And Challenges

When your company posts an available job, it’s always a good feeling to see tons of potential...

by Mara Calvello
Core Values List: 200+ Ways to Define Your Workplace Culture

Culture

Core Values List: 200+ Ways to Define Your Workplace Culture

Here at G2, we have a company culture of “Reach your PEAK".

by Derek Doeing
What Is Database Normalization? Types and Examples

Productivity

What Is Database Normalization? Types and Examples

Without adequate data collection and analysis, decision-making in any organization often goes...

by Sagar Joshi
How to Improve Stock Control With a Barcode Inventory System

Productivity

How to Improve Stock Control With a Barcode Inventory System

Do you like the “beep” noise your items make as they’re scanned at the grocery store? Then boy, do...

by Alexandra Vazquez
How to Grab Attention and Keep It with Interactive eLearning

Productivity

How to Grab Attention and Keep It with Interactive eLearning

Your employees are in pursuit of more knowledge and better training to advance their careers. Are...

by Lauren Pope
View All Productivity
How Cloud Technology Facilitates the Management of Patient Care

Healthcare

How Cloud Technology Facilitates the Management of Patient Care

Banana yellow file folders, with patients’ names handwritten on stick-on labels, were de rigueur at...

by Jasmine Lee
20 Revolutionary AI Applications in 2025: Real-World Examples

Tech

20 Revolutionary AI Applications in 2025: Real-World Examples

Imagine a world where your business anticipates market trends before they emerge; healthcare...

by Rebecca Reynoso
How to Build a Chatbot With or Without Coding: Easy Guide

Tech

How to Build a Chatbot With or Without Coding: Easy Guide

As companies become more comfortable using chatbots on their websites, even those without in-house...

by Rebecca Reynoso
What Is Data Analytics? The Future of Data-Driven Decisions

Tech

What Is Data Analytics? The Future of Data-Driven Decisions

There are many aspects to understanding data analytics, so where does one even get started?

by Devin Pickell
What Are Vector Embeddings? Explore Its Role in AI Models

Tech

What Are Vector Embeddings? Explore Its Role in AI Models

Vector embeddings are numerical representations of data that help computers better understand that...

by Sagar Joshi
What Is Network Security? Definition, Types, and Tools

Tech

What Is Network Security? Definition, Types, and Tools

Today, network security is more critical than ever.

by Mara Calvello
100+ Artificial Intelligence Statistics to Check Out in 2025

Tech

100+ Artificial Intelligence Statistics to Check Out in 2025

“Alexa, what’s the temperature right now?”

by Soundarya Jayaraman
10 Free Call Tracking Tools to Engage Prospects

Tech

10 Free Call Tracking Tools to Engage Prospects

Missed calls lead to missed sales.

by Shreya Mattoo
10 Best Free BIM Software in 2024

Tech

10 Best Free BIM Software in 2024

The architecture, engineering, and construction (AEC) industry once relied on manual drafting but...

by Devyani Mehta
View All Tech

Curated Content

Spear Phishing vs. Phishing: How to Differentiate and Defend

Spear Phishing vs. Phishing: How to Differentiate and Defend

Cyber threats come in various forms, but few are as insidious as phishing. Worse, spear phishing,...

Alyssa Towns photo by Alyssa Towns
Spam vs. Phishing: Distinguishing Between Inbox Invaders

Spam vs. Phishing: Distinguishing Between Inbox Invaders

Have you ever received a postcard advertising something you don’t need? Or an envelope that looked...

Alyssa Towns photo by Alyssa Towns
What Is Mobile Security? Definition, Threats, and Best Practices

What Is Mobile Security? Definition, Threats, and Best Practices

When did you last use your mobile to access a work account or system?

Alyssa Towns photo by Alyssa Towns
SSL/TLS Handshake: Behind the Scenes of a Secure Connection

SSL/TLS Handshake: Behind the Scenes of a Secure Connection

Every time you browse the web, shop online, or even send an email, your data moves from your device...

Holly Landis photo by Holly Landis
Named Entity Recognition: Basic Concepts to Practical Uses

Named Entity Recognition: Basic Concepts to Practical Uses

There’s a good chance you process information so quickly in conversation that your brain naturally...

Alyssa Towns photo by Alyssa Towns
Database Migration: Shift from Legacy to Modern Systems

Database Migration: Shift from Legacy to Modern Systems

Database migration is prone to resistance, especially if it’s a consolidated product that is...

Sagar Joshi photo by Sagar Joshi
Best Free File Recovery Software for 2024: G2 Picks Top 8

Best Free File Recovery Software for 2024: G2 Picks Top 8

You’ve just finished a project, only for your computer to crash and wipe out all your files. Or,...

Sudipto Paul photo by Sudipto Paul
What is Image Processing? Examples, Types, and Benefits

What is Image Processing? Examples, Types, and Benefits

We see thousands of images every day, online and out in the real world. It’s likely that the images...

Holly Landis photo by Holly Landis
W-9 vs. 1099 Forms: What's the Difference?

Management

W-9 vs. 1099 Forms: What's the Difference?

Is there anything more confusing or nerve-wracking than doing your own taxes?

Lauren Pope photo by Lauren Pope
What Is Data Classification? How It's Useful for Businesses

What Is Data Classification? How It's Useful for Businesses

All businesses manage copious amounts of data. Every day, new documents are created, older files...

Holly Landis photo by Holly Landis

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