Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.
What are backlinks? Backlinks are links from one website to another. Also referred to as “inbound...
by Holly Landis
Who is a product owner? A product owner is a key member of an Agile scrum team tasked with...
by Holly Landis
What is augmented reality? Augmented reality (AR) is a technology that digitally replicates...
by Holly Landis
What is a sales funnel? A sales funnel is a marketing term used to describe a customer's journey...
by Holly Landis
What is asset management? Assets are anything within a business that the company owns, and asset...
by Holly Landis
What is cold calling? Cold calling is a sales technique that businesses use to interact with...
by Holly Landis
What is a go-to-market strategy? A go-to-market (GTM) strategy is a step-by-step plan that makes...
by Holly Landis
What is a call to action? A call to action, or CTA, is a short phrase on a website or...
by Holly Landis
What is a product lifecycle? A product’s lifecycle is the total time it takes for a product to...
by Holly Landis
What is a landing page? A landing page is a standalone page on a website created to encourage...
by Holly Landis