Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.
What is social proof? Social proof is a psychological phenomenon, also known as informational...
by Holly Landis
What is a performance appraisal? Performance appraisals are a regular process designed to review...
by Holly Landis
What is program management? Program management is a process of managing multiple individual...
by Holly Landis
What is a knowledge base? A knowledge base is a centralized online hub or library of information...
by Holly Landis
What is click-through rate? The click-through rate, or CTR, is a measurement that shows the...
by Holly Landis
What is product design? Product design is the process of creating a product. It encompasses every...
by Holly Landis
What is a user interface (UI)? A user interface is a connecting point between humans and...
by Holly Landis
What is a content management system? Content management systems are applications that allow users...
by Holly Landis
What is turnover rate? Turnover rate is the number of employees who leave a business within a...
by Holly Landis
What is customer support? Customer support is a group of services that helps customers use a...
by Holly Landis