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Holly Landis

Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.

Product Backlog

What is a product backlog? A product backlog is a series of tasks that must be completed during a...

Memory Forensics

What is memory forensics? Memory forensics, also known as memory analysis, is a type of digital...

Device Enrollment

What is device enrollment? Device enrollment is the first step in a multi-stage process for...

Server Backup

What is a server backup? A server backup is a type of backup where files and data are copied onto...

Product Differentiation

What is product differentiation? Product differentiation is the collective characteristics of...

Multi-Factor Authentication

What is multi-factor authentication? Multi-factor authentication (MFA) is a digital method of...

Buyer Persona

What is a buyer persona? A buyer persona is a fictionalized customer profile created using...

Self-Service Portal

What is a self-service portal? A self-service portal is an online resource center where users can...

Video Conferencing

What is video conferencing? Video conferencing is an online meeting where participants use video...

Display Ads

What are display ads? Display ads are visual advertisements that typically appear online on...

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