Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.
What is A/B testing? A/B testing is a method of experimentation in which an audience is separated...
by Holly Landis
What is a heatmap? Heatmaps are a visual method of data representation in which values are...
by Holly Landis
What is a rootkit? A rootkit is a malicious software program that gives unauthorized users, like...
by Holly Landis
What is the Agile Manifesto? The Agile Manifesto is a document that outlines the key values and...
by Holly Landis
What is social proof? Social proof is a psychological phenomenon, also known as informational...
by Holly Landis
What is a performance appraisal? Performance appraisals are a regular process designed to review...
by Holly Landis
What is program management? Program management is a process of managing multiple individual...
by Holly Landis
What is a knowledge base? A knowledge base is a centralized online hub or library of information...
by Holly Landis
What is click-through rate? The click-through rate, or CTR, is a measurement that shows the...
by Holly Landis
What is product design? Product design is the process of creating a product. It encompasses every...
by Holly Landis