Holly Landis is a freelance writer for G2. She also specializes in being a digital marketing consultant, focusing in on-page SEO, copy, and content writing. She works with SMEs and creative businesses that want to be more intentional with their digital strategies and grow organically on channels they own. As a Brit now living in the USA, you'll usually find her drinking copious amounts of tea in her cherished Anne Boleyn mug while watching endless reruns of Parks and Rec.
What is identity and access management? Identity and access management (IAM) is a way for...
by Holly Landis
What is a cloud backup? Cloud backups, otherwise known as online or remote backups, are a way to...
by Holly Landis
What is time tracking? Time tracking is a process wherein employee hours are recorded over a fixed...
by Holly Landis
What is a customer data platform? A customer data platform (CDP) is software that gathers and...
by Holly Landis
What is the Kano Model? The Kano Model is a prioritization framework for creating new products. It...
by Holly Landis
What is marketing automation? Marketing automation refers to when the software runs and completes...
by Holly Landis
What is A/B testing? A/B testing is a method of experimentation in which an audience is separated...
by Holly Landis
What is a heatmap? Heatmaps are a visual method of data representation in which values are...
by Holly Landis
What is a rootkit? A rootkit is a malicious software program that gives unauthorized users, like...
by Holly Landis
What is the Agile Manifesto? The Agile Manifesto is a document that outlines the key values and...
by Holly Landis