Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is an applicant tracking system? An applicant tracking system (ATS) is a software application...
by Alyssa Towns
What is inbound marketing? Inbound marketing is a business approach to making content that targets...
by Alyssa Towns
What is a stakeholder? A stakeholder is an individual or party with a vested interest in a...
by Alyssa Towns
What is portfolio management? Portfolio management supervises investments within a portfolio that...
by Alyssa Towns
What is sentiment analysis? Sentiment analysis, or opinion mining, identifies and detects...
by Alyssa Towns
What is a mockup? A mockup is an artistic rendering of a product or design used for demonstration,...
by Alyssa Towns
What is brainstorming? Brainstorming is an ideation method teams use to generate creative ideas...
by Alyssa Towns
What is a lead? A lead is an individual or organization with an interest in products or services...
by Alyssa Towns
What is the Eisenhower Matrix? The Eisenhower Matrix is a four-quadrant prioritization method for...
by Alyssa Towns
What is a chatbot? Chatbots, short for chatterbots, are automated customer service tools used in...
by Alyssa Towns