Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
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What is brand awareness? Brand awareness is a marketing term for how consumers recognize products...
by Alyssa Towns
What is an affinity diagram? Affinity diagrams, sometimes referred to as affinity maps, are visual...
by Alyssa Towns
What is a cross-functional team? Cross-functional teams are groups of people with different...
by Alyssa Towns
What is a target audience? A target audience refers to a group of people that are most likely to...
by Alyssa Towns
What is an applicant tracking system? An applicant tracking system (ATS) is a software application...
by Alyssa Towns
What is inbound marketing? Inbound marketing is a business approach to making content that targets...
by Alyssa Towns
What is a stakeholder? A stakeholder is an individual or party with a vested interest in a...
by Alyssa Towns
What is portfolio management? Portfolio management supervises investments within a portfolio that...
by Alyssa Towns
What is a mockup? A mockup is an artistic rendering of a product or design used for demonstration,...
by Alyssa Towns
What is brainstorming? Brainstorming is an ideation method teams use to generate creative ideas...
by Alyssa Towns