Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Alyssa Towns

Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.

HRIS

What is an HRIS? A human resources information system (HRIS) is a type of software human resources...

Design Thinking

What is design thinking? Design thinking is a human-centered approach to problem-solving that...

Keyword

What is a keyword? In search engine optimization (SEO), a keyword is a word or phrase people...

Social Media Marketing

What is social media marketing? Social media marketing (SMM) uses various social media platforms,...

Search Engine Optimization

What is search engine optimization? Search engine optimization (SEO) is the practice of improving...

IP Address

What is an IP address? An Internet Protocol (IP) address is a unique identifier assigned to an...

CRM

What is a CRM? Customer relationship management (CRM) encompasses the practices, principles, and...

CAPTCHA

What is CAPTCHA? A captcha is a security measure used in online forms or websites to distinguish...

Cookies

What are cookies? In digital marketing, cookies, sometimes called browser cookies, are small text...

HTTPS

What is HTTPS? Hypertext transfer protocol secure (HTTPS) is used to secure communication between...

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.