Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is design thinking? Design thinking is a human-centered approach to problem-solving that...
by Alyssa Towns
What is a keyword? In search engine optimization (SEO), a keyword is a word or phrase people...
by Alyssa Towns
What is social media marketing? Social media marketing (SMM) uses various social media platforms,...
by Alyssa Towns
What is search engine optimization? Search engine optimization (SEO) is the practice of improving...
by Alyssa Towns
What is an IP address? An Internet Protocol (IP) address is a unique identifier assigned to an...
by Alyssa Towns
What is a CRM? Customer relationship management (CRM) encompasses the practices, principles, and...
by Alyssa Towns
What is CAPTCHA? A captcha is a security measure used in online forms or websites to distinguish...
by Alyssa Towns
What are cookies? In digital marketing, cookies, sometimes called browser cookies, are small text...
by Alyssa Towns
What is HTTPS? Hypertext transfer protocol secure (HTTPS) is used to secure communication between...
by Alyssa Towns
What is clickbait? Clickbait refers to sensationalized or misleading headlines that entice viewers...
by Alyssa Towns