Alyssa Towns

Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.

User-Generated Content

What is user-generated content? User-generated content (UGC) is content that unpaid consumers...

Disaster Recovery

What is disaster recovery? Disaster recovery describes an organization’s ability to restore access...

Gantt Charts

What are Gantt charts? A Gantt chart is a visual project management tool, similar to a bar chart,...

Mobile Device Management

What is mobile device management? Mobile device management (MDM) refers to the remote...

Database Management System

What is a database management system? A database management system (DBMS) is a platform used to...

Drip Campaign

What is a drip campaign? A drip campaign is a marketing strategy that sends automated emails to...

End-to-End Encryption

What is end-to-end encryption? End-to-end encryption (E2EE) is a popular, secure communication...

The User Is Drunk

What is "The User is Drunk"? “The User is Drunk” is a unique and unusual user experience (UX)...

Standup

What is a standup? A standup is a brief meeting for team members to connect and share progress,...

Human Capital Management

What is human capital management? Human capital management (HCM) is a process that HR teams use to...