Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is a database management system? A database management system (DBMS) is a platform used to...
by Alyssa Towns
What is a drip campaign? A drip campaign is a marketing strategy that sends automated emails to...
by Alyssa Towns
What is end-to-end encryption? End-to-end encryption (E2EE) is a popular, secure communication...
by Alyssa Towns
What is "The User is Drunk"? “The User is Drunk” is a unique and unusual user experience (UX)...
by Alyssa Towns
What is a standup? A standup is a brief meeting for team members to connect and share progress,...
by Alyssa Towns
What is human capital management? Human capital management (HCM) is a process that HR teams use to...
by Alyssa Towns
What is brand awareness? Brand awareness is a marketing term for how consumers recognize products...
by Alyssa Towns
What is an affinity diagram? Affinity diagrams, sometimes referred to as affinity maps, are visual...
by Alyssa Towns
What is a cross-functional team? Cross-functional teams are groups of people with different...
by Alyssa Towns
What is a target audience? A target audience refers to a group of people that are most likely to...
by Alyssa Towns