Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is the cost per lead? Cost per lead (CPL) is a straightforward marketing metric that...
by Alyssa Towns
What is unstructured data? Unstructured data refers to qualitative, complex, unorganized data in...
by Alyssa Towns
What is log management? Log management involves collecting, parsing, storing, synthesizing, and...
by Alyssa Towns
What is digital banking? Digital banking refers to using digital technology to perform...
by Alyssa Towns
What is a privacy impact assessment? A privacy impact assessment (PIA) is an analysis an...
by Alyssa Towns
What is an incident response? Incident response refers to an organization's approach to addressing...
by Alyssa Towns
What is lemmatization? Lemmatization is a technique used in linguistics and natural language...
by Alyssa Towns
What is a voiceover? A voiceover is a production technique commonly used in the film and...
by Alyssa Towns
What is an investment portfolio? An investment portfolio is a collection of stocks, bonds, and...
by Alyssa Towns
What is ethical hacking? Ethical hacking, also known as white hat hacking, occurs when a...
by Alyssa Towns