Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
Be our guest! Be our guest! Put your content to the test!
                by Lauren Pope
              
Formal Mondays don't call for a burlap sack.
                by Lauren Pope
              
Launching a new product is exciting, but with so many options available, how do you make sure your...
                by Lauren Pope
              
You have to spend money to make money. But spend too much money, and you might see red. That’s...
                by Lauren Pope
              
An employee satisfaction survey is often used to assess a company’s current culture.
                by Lauren Pope
              
Struggling to get your customers to return your calls or your emails?
                by Lauren Pope
              Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique...
                by Lauren Pope
              Nobody likes being a member of a captive audience.
                by Lauren Pope
              Is there anything more confusing or nerve-wracking than doing your own taxes?
                by Lauren Pope
              
We’re known by the company we keep, and this is true for brands as well.
                by Lauren Pope