Lauren Pope

Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)

Productivity

How to Grab Attention and Keep It with Interactive eLearning

Your employees are in pursuit of more knowledge and better training to advance their careers. Are...

Marketing

What Is Marketing Automation? How Does It Work For Brands

For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so...

How To Write an Affidavit Letter in 6 Simple Steps

Court proceedings, negotiations, and other legal matters use affidavits to testify the truthfulness...

Management

What Is eLearning? A Detailed Guide for Business Leaders

Struggling to keep your training programs engaging? eLearning is your answer!

Management

50+ Employee Onboarding Statistics You Must Know in 2024

Onboarding is like a first date — so what are you doing to impress your new hires? are you making a...

Lead Scoring: What It Is, Models, Best Practices, and Top Tools

The more leads, the better, right? Not necessarily.

Featured

Lead Capture: What It Is, Strategies to Do It Right, and Top Tools

Sales wants more leads, and it’s your job to deliver them. Now what?

What Is Lead Intelligence and Why It’s Key to Sales Outreach

Lead intelligence is a smarter way to prospect, as not all leads are created equally.

High Employee Turnover Rate? Here's How to Fix It

Are you starting to feel like every day you hear about another coworker who has decided to leave...

Marketing

Put Your Business on the Map With Local Voice Search

Hey Siri, is voice search really the next big thing in marketing?