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Mara Calvello

Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Executive Presence

What is an executive presence? Executive presence is the ability one has to give off a general...

Audit Trail

What is an audit trail? An audit trail is a line-by-line record of trade details, accounting, and...

Wage Garnishment

What is wage garnishment? Wage garnishment is a legal procedure that occurs when a court issues an...

Scenario Planning

What is scenario planning? Scenario planning is how businesses across all industries plan for...

Compensation History

What is compensation history? Compensation history, sometimes referred to as salary history, is...

Staffing Management

What is staffing management? Staffing management consists of the processes, tactics, and...

Statement of Work

What is a statement of work? The statement of work (SOW) is a document, commonly used in project...

Peer Recognition

What is peer recognition? Peer recognition is an expression of appreciation exchanged between...

Program Management

What is program management? Program management is the act of overseeing a group of individual...

Competitor Analysis

What is a competitor analysis? A competitor analysis is when an organization sets out to evaluate...

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