Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes content highlighting G2 newsroom events and customer marketing case studies, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
What is asymmetric information? Asymmetric information, sometimes referred to as information...
by Mara Calvello
What is mobile attribution? Mobile attribution is the process of determining which campaigns,...
by Mara Calvello
What’s one thing you use daily?
by Mara Calvello
There are many concepts we once thought were too futuristic to ever believe.
by Mara Calvello
What is a robo advisor? A robo advisor is a digital platform that provides an automated financial...
by Mara Calvello
What is a secure web gateway? A secure web gateway (SWG) is a barrier or checkpoint that keeps...
by Mara Calvello
What is contextual targeting? Contextual targeting is how organizations display ads on another...
by Mara Calvello
What is mobile marketing? Mobile marketing is a digital marketing strategy that organizations...
by Mara Calvello
What is a salary freeze? A salary freeze, sometimes called a pay freeze, occurs when a company...
by Mara Calvello
What is listing management? Listing management is the process of continuously updating,...
by Mara Calvello