Mara Calvello

Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes content highlighting G2 newsroom events and customer marketing case studies, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

HR

Gain Sharing

What is gain sharing? Gain sharing is a performance-based compensation model where employees earn...

Workforce Analytics

What is workforce analytics? Workforce analytics measure the behaviors of candidates and...

Tech

What Is a CAPTCHA? How Does It Protect You From Spam?

Our heartbeat, the blood pumping through our veins, and brain communicating with our appendages....

Cost Tracking

What is cost tracking? Cost tracking is an aspect of project management dedicated to monitoring...

Compliance Audit

What are compliance audits? A compliance audit is a formal review of an organization's operations...

Conversion Goals

What are conversion goals? A conversion goal is a website goal that requires a user to take a...

Time Off Accrual

What is time off accrual? Time off accrual is when an employee has earned, but not used, all of...

Productivity

How to Offer Tuition Reimbursement and Invest in Your Team

You invest in your employees during the standard 9-5 workday.

Productivity

CHRO: Why Your Company Needs to Hire One ASAP

The human resources department at your organization is often met with a long list of tasks to...

Social Campaigns

What is a social campaign? A social campaign is a coordinated marketing effort on social media....