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Mara Calvello

Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Social Discovery

What is social discovery? Social discovery is the process of locating users through social media....

Tech

What Is Phishing? How to Recognize Attacks and Prevent Them

There is never a full stop in the battle against online fraud.

Interactive Quizzes

What are interactive quizzes? Interactive quizzes are content where a user answers questions and...

Gain Sharing

What is gain sharing? Gain sharing is when organizations increase profitability by motivating...

Workforce Analytics

What is workforce analytics? Workforce analytics measure the behaviors of candidates and...

Tech

What Is a CAPTCHA? How Does It Protect You From Spam?

Our heartbeat, the blood pumping through our veins, and brain communicating with our appendages....

Cost Tracking

What is cost tracking? Cost tracking is an aspect of project management dedicated to monitoring...

Compliance Audit

What are compliance audits? A compliance audit is a formal review of an organization's operations...

Conversion Goals

What are conversion goals? A conversion goal is a website goal that requires a user to take a...

Time Off Accrual

What is time off accrual? Time off accrual is when an employee has earned, but not used, all of...

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