Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Lauren Pope

Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)

Marketing

What Is Guest Blogging? How to Get Your Writing Published

Be our guest! Be our guest! Put your content to the test!

What Is Dress Code Policy? Design With This Guide

Formal Mondays don't call for a burlap sack.

What Is Demand Generation? How It Impacts Business Growth

Launching a new product is exciting, but with so many options available, how do you make sure your...

What Is Net Working Capital? Formula, Components, and Limits

You have to spend money to make money. But spend too much money, and you might see red. That’s...

50 Employee Satisfaction Survey Questions You Need To Ask

An employee satisfaction survey is often used to assess a company’s current culture.

What Is SMS Marketing? How to Do It the Right Way

Struggling to get your customers to return your calls or your emails?

Marketing

What Is Marketing Attribution? How to Measure It

Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique...

Marketing

Permission Marketing: How to Earn Customer Trust With Ease

Nobody likes being a member of a captive audience.

Management

W-9 vs. 1099 Forms: What's the Difference?

Is there anything more confusing or nerve-wracking than doing your own taxes?

Affiliate Marketing 101: What It Is and How to Get Started

We’re known by the company we keep, and this is true for brands as well.

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.