Kelly Fiorini is a freelance writer for G2. After ten years as a teacher, Kelly now creates content for mostly B2B SaaS clients. In her free time, she’s usually reading, spilling coffee, walking her dogs, and trying to keep her plants alive. Kelly received her Bachelor of Arts in English from the University of Notre Dame and her Master of Arts in Teaching from the University of Louisville.
What is the hierarchy of effects theory? The hierarchy of effects theory is an advertising model...
by Kelly Fiorini
What is revenue recognition? Revenue recognition is an accounting method for recording income at...
by Kelly Fiorini
What is the spillover effect? The spillover effect happens when an event has a political, social,...
by Kelly Fiorini
What is treasury stock? Treasury stock, also called reacquired stock, refers to repurchased shares...
by Kelly Fiorini
What is a big box retailer? A big-box retailer is a store with a large footprint that sells many...
by Kelly Fiorini
What is a cloud engineer? Cloud engineering is a multi-disciplinary practice of creating efficient...
by Kelly Fiorini
What is a common carrier? A common carrier is an individual or company available for public hire...
by Kelly Fiorini
What is a capital lease? A capital lease, also known as a finance lease, is a legal agreement to...
by Kelly Fiorini
What is social economics? Social economics, also known as socioeconomics, is the study of the...
by Kelly Fiorini
What is production efficiency? Production efficiency, also known as productive efficiency, refers...
by Kelly Fiorini