Kelly Fiorini

Kelly Fiorini is a freelance writer for G2. After ten years as a teacher, Kelly now creates content for mostly B2B SaaS clients. In her free time, she’s usually reading, spilling coffee, walking her dogs, and trying to keep her plants alive. Kelly received her Bachelor of Arts in English from the University of Notre Dame and her Master of Arts in Teaching from the University of Louisville.

Payroll

What is payroll? Payroll is a company’s process for managing employee compensation. The term can...

Invoice

What is an invoice? An invoice is a document a seller sends to a buyer outlining the items...

Brand Recognition

What is brand recognition? Brand recognition refers to a company’s ability to be identified based...

Fiscal Year-End

What is the fiscal year-end? The fiscal year-end refers to the completion of a company’s 12-month...

Word-of-Mouth Marketing

What is word-of-mouth marketing? Word-of-mouth (WOM) marketing refers to customers organically...

Corporate Headquarters

What are corporate headquarters? A corporate headquarters (HQ) is an organization’s central...

People Analytics

What is people analytics? People analytics is a method of using employee data to accelerate...

Base Pay

What is base pay? Base pay is the agreed-upon rate or salary an employee earns before deductions...

Client Base

What is a client base? A client base is a company’s foundation of existing customers. A company’s...

Media Objects

What are media objects? A media object is a container that displays an item, such as an image,...