Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is customer marketing? Customer marketing refers to specific marketing activities or...
by Alyssa Towns
What is an advertorial? An advertorial is a paid advertisement in the form of an article, webpage,...
by Alyssa Towns
What is applied overhead? Applied overhead refers to expenses allocated to a cost object, such as...
by Alyssa Towns
What is airport tax? Airport taxes are levied on passengers who pass through an airport. They are...
by Alyssa Towns
What is accounting profit? Accounting profit, sometimes referred to as bookkeeping profit, is the...
by Alyssa Towns
What is an activity stream? An activity stream, otherwise known as an activity feed, is a digital...
by Alyssa Towns
What are net sales? Net sales are the total sales a business makes after accounting for all...
by Alyssa Towns
What is GRC? GRC is an acronym that stands for governance, risk management, and compliance. GRC...
by Alyssa Towns
What is business intelligence? Business intelligence (BI) is a broad term encompassing various...
by Alyssa Towns