Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.
What is the trickle-down effect? The trickle-down effect is a term used in marketing and...
by Alyssa Towns
What is regulatory compliance? Regulatory compliance refers to an organization’s adherence to...
by Alyssa Towns
What is boil the ocean? "Boil the ocean" is an idiom commonly used in business settings and...
by Alyssa Towns
What is localization? With regards to software, localization is the process of adapting web or app...
by Alyssa Towns
What is revaluation? A revaluation is an upward adjustment in a country’s exchange rate relative...
by Alyssa Towns
What is market saturation? Market saturation occurs when a product or service reaches its entire...
by Alyssa Towns
What is seasonality? Seasonality is a time series characteristic of predictable data changes that...
by Alyssa Towns
What is corporate culture? Corporate culture refers to an organization's shared values and goals,...
by Alyssa Towns
What is market failure? In economics, market failure describes a situation characterized by the...
by Alyssa Towns
What is a tontine? A tontine refers to a system for raising capital by which individuals...
by Alyssa Towns