Recruitment Marketing: How to Attract and Hire Top-Tier Candidates
Getting qualified candidates interested in applying to your company is a massive challenge.
by Mara Calvello
Content Marketing 101: Reach Your Audience in Many Ways
From massive corporations to small startups, the most important thing any company can bring to its...
by Mara Calvello
Make Your Customers Feel Special with Drip Campaigns
Customers want brands to speak to them directly. Whether they make a purchase, sign up for an email...
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by Adithya Siva
How to Create a Product Launch Plan and Make It a Success
Failure to plan guarantees failure to launch.
by Hannah Tow
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
User-Generated Content: (Actually) Putting Customers First
Let’s be honest: consumers don’t trust marketers.
by Bridget Poetker
In-app Notifications
What are in-app notifications? In-app notifications are messages from app creators that pop up on...
by Sagar Joshi
What Is a Creative Brief? The Key to Marketing Success
When starting a new project, you need to get everyone on the same page.
by Melanie Maggine
What Are Marketing Objectives? How to Assign KPIs to Objectives
Running a business is like playing a video game.
by Ninisha Pradhan
How to Generate Free PR: Cost-Effective Methods for Publicity
We all want publicity for our businesses.