What Is Marketing Mix? How It Drives Sales and Profits
Profitable businesses invest in the marketing mix to get the best bang for their buck.
by Hannah Tow
How to Use Email Automation to Simplify Business Processes
Email marketing may be one of the oldest forms of digital marketing out there. However, it’s still...
by Holly Landis
How to Design an Event Program That Guests Will Enjoy
There's plenty to think about when planning an event, whether it’s for 10 people or 1,000 people....
by Holly Landis
Net Promoter Score (NPS): What Is It and How To Calculate It
There are two products in front of you. Five of your friends advocate for one, and none advocate...
by Devin Pickell
What Is A Media Kit And What It Should Include in 2024
Dreaming of being a successful blogger? The keyword there is successful.
by Deirdre O'Donoghue
How to Create a PR Campaign in 2024: Tips + Examples
Let’s give them something to talk about.
by Holly Hunt
What Is A KPI? Types, Examples, How to Create, and Tips
Some things are easier to measure than others. Measuring improvement is not one of those things.
by Daniella Alscher
Public Relations (PR): What It Is, Types, Tools, and Examples
You can never know too much, especially within the PR industry.
by Holly Hunt
What Is a Case Study? How to Write, Examples, and Template
In today's marketplace, conveying your product's value through a compelling narrative is crucial to...
by Kristen McCabe
46 SMS Marketing Statistics Your Customers Wish You Knew
Just like romance, text messages are not dead.
