Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

Data Manipulation

January 2, 2024

Table of Contents

What is data manipulation?

Data manipulation involves altering, organizing, or managing data to make it more readable and useful. This process is essential in handling diverse forms of data, crucial for informed decision-making. Effective data analysis often relies heavily on the ability to manipulate data appropriately.

In practical use, data manipulation typically involves operations like inserting, deleting, and modifying data within a database. These processes are facilitated by Data Manipulation Language (DML), a coding language designed specifically for modifying data in its database environment. A common real-world application of data manipulation is in website management, where web server logs are analyzed to identify the most viewed web pages.

In business contexts, data manipulation is critical during data migration, ensuring that data is reorganized, cleaned, and stripped of unwanted elements as it is transferred between databases. This makes the data more accessible and easier to interpret, providing valuable insights to end users.

Related Glossary Terms


Get this exclusive AI content editing guide.

By downloading this guide, you are also subscribing to the weekly G2 Tea newsletter to receive marketing news and trends. You can learn more about G2's privacy policy here.