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Victoria Blackwell

Victoria is a Sr. Program Manager for Research Insights at G2. Prior to G2, Victoria began her career on Capitol Hill. She transitioned out of politics with an extensive background in project management and operations. She later found her niche in creating stylized brand and marketing campaigns while working for startups and powerhouse apps based in Chicago and London. This varied experience has made her an exceptional practitioner in the marketing and advertising content realm, leading her to expand into the B2B sphere.

User Segmentation

What is user segmentation? User segmentation is the practice of dividing users into distinct...

Analyst Commentary: Applications Research

The Future of TikTok and Mobile Advertising

TikTok has been banned on government devices as well as on some college campuses due tonational...

Analyst Commentary: Applications Research

Customer Marketing the G2 Way

In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...

Publisher Ad Server

What is a publisher ad server? A publisher ad server, more commonly referred to as an ad server,...

Email Automation

What is email automation? Email automation is the use of email messages to drive sales and...

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