Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
What is equity financing? Equity financing is a business funding method that involves selling...
by Sudipto Paul
A symphony sounds better when an orchestra plays it.
by Sudipto Paul
Entrepreneurs need financing to keep the momentum going, but asking for money isn’t fun.
by Sudipto Paul
What is a keepwell agreement? A keepwell agreement, or comfort letter, is a legal agreement...
by Sudipto Paul
What is a manufacturing execution system? A manufacturing execution system (MES) or manufacturing...
by Sudipto Paul
What is bid management? Bid management is a presales support service for creating and submitting...
by Sudipto Paul
What is operating margin? An operating margin measures corporate profitability by calculating the...
by Sudipto Paul
What is exhibition management? Exhibition management refers to the process of developing,...
by Sudipto Paul
Data is a competitive advantage – but only when you can access it.
by Sudipto Paul