Sudipto Paul leads the SEO content team at G2 in India. He focuses on shaping SEO content strategies that drive high-intent referral traffic and ensure your brand is front-and-center as LLMs change the way buyers discover software. He also runs Content Strategy Insider, a newsletter where he regularly breaks down his insights on content and search. Want to connect? Say hi to him on LinkedIn.
Enterprise IT teams using hardware-bound IT infrastructure connect data storage operations to...
by Sudipto Paul
Is your business a project partner for Indian and international organizations?
by Sudipto Paul
What is account-based advertising? Account-based advertising (ABA) uses hyper-personalized digital...
by Sudipto Paul
Ever watched one of those films where robbers steal pallets of wrapped cash from secure bank...
by Sudipto Paul
What is a random variable? A random variable or stochastic variable maps the outcome of a random...
by Sudipto Paul
Long-distance foot races, like marathons, are intriguing, aren't they?
by Sudipto Paul
Let’s say you’re emailing your colleagues an important document.
by Sudipto Paul
What are consumables? Consumables or consumable goods are non-durable goods ideal for immediate...
by Sudipto Paul
Can you take a photo of the Mona Lisa at the Louvre and claim you own the artwork?
by Sudipto Paul
What is a revolving door? A revolving door is the movement of public employees who leave their...
by Sudipto Paul