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JaKayla D. Lathon

JaKayla is a Market Research Analyst at G2 specializing in real estate, education, and hospitality. Prior to joining G2, she worked in research and financial analysis in the private sector of Chicago, IL. JaKayla's result-driven nature helps her to combine G2's user data with the understanding of products and services in the market. In her free time, she enjoys traveling, gastronomy, and advocating for rescue dogs.

Channel Management

What is channel management? Channel management refers to managing bookings across various online...

Verticals & Services Research

The Radical Transformation of Hotel Management Software

Hotel management software is accommodating market demand by becoming an all-in-one hospitality...

Verticals & Services Research

Introducing G2’s Latest Real Estate Category: Title Production Software

Real estate software involves a diverse range of domains, such as commercial, residential,...

Industry Verticals

2023 Trends in Online Learning Platforms

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...

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