Affiliate Marketing

What is affiliate marketing?

Affiliate marketing is a performance-based strategy where businesses collaborate with affiliates to promote their products or services. Affiliates, often individuals or other businesses, earn commissions for driving traffic or sales through their promotional efforts using unique referral links. This model benefits businesses by expanding their reach and boosting sales without upfront costs. For affiliates, it offers an opportunity to earn passive income by promoting products relevant to their audience. Through affiliate marketing, businesses leverage the marketing efforts of affiliates, while affiliates monetize their online presence or expertise, creating a mutually beneficial partnership that drives sales and revenue.

Related Glossary Terms

• Marketing Analytics
• Marketing Automation
• Account-Based Marketing