Mara Calvello

Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes content highlighting G2 newsroom events and customer marketing case studies, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Asymmetric Information

What is asymmetric information? Asymmetric information, sometimes referred to as information...

Mobile Attribution

What is mobile attribution? Mobile attribution is the process of determining which campaigns,...

Design

Product Design: Create a Product Your Customers Will Love

What’s one thing you use daily?

Design

3D Modeling: How to Grasp the Futuristic Design Concept

There are many concepts we once thought were too futuristic to ever believe.

Robo Advisor

What is a robo advisor? A robo advisor is a digital platform that provides an automated financial...

Secure Web Gateway

What is a secure web gateway? A secure web gateway (SWG) is a barrier or checkpoint that keeps...

Contextual Targeting

What is contextual targeting? Contextual targeting is how organizations display ads on another...

Mobile Marketing

What is mobile marketing? Mobile marketing is a digital marketing strategy that organizations...

Salary Freeze

What is a salary freeze? A salary freeze, sometimes called a pay freeze, occurs when a company...

Listing Management

What is listing management? Listing management is the process of continuously updating,...