Mahima Chavan

Mahima Chavan is an SEO Intern at G2, where she helps buyers confidently navigate and evaluate software using content. She specializes in AEO strategy and research in AI-driven discovery, with work spanning category guides and buyer-focused content designed to perform on both search engines and AI answer tools.

What Is ITSM? A Guide to All of the Details, Simplified

TL;DR: ITSM at a glance What is ITSM? The practice of managing IT as a set of services...

What Is Blockchain? Here's Everything You Need to Know

TL;DR What is blockchain? A distributed, tamper-proof digital ledger shared across many...

Featured

What Is ERP? How It Works and Who Uses It

TL;DR What is an ERP system? Software that runs a company's core operations, finance, inventory,...

Tech

What is PaaS? Definition, Types, and What Buyers Use It For

TL;DR: what PaaS is, how it works, and what buyers do with it What is PaaS? A cloud model where...

What Is Decentralized Identity? The Ultimate Beginner’s Guide

TL;DR What is decentralized identity? A model that lets a person hold their own verified...

Sales

What Is CRM? A Data-Backed Guide for 2027

TL;DR What is a CRM? CRM stands for Customer Relationship Management. It’s a system or software...

Tech

What Is Machine Learning? How It Works and What It Is For

TL;DR: What is machine learning? What is it? Machine learning is a branch of artificial...

Marketing

60+ SMS Marketing Statistics Shaping 2027

Your phone buzzes. It's a text from your favorite brand saying there's an end-of-season sale that...

Tech

40+ Cloud Cost Management Statistics to Know in 2026

In 2026, companies will pour more than $1 trillion into the cloud, and still waste close to a third...

80+ Event Industry Statistics for 2026

Live events are back, and in 2026, they are bigger and more confident than at any point since...