Kelly Fiorini is a freelance writer for G2. After ten years as a teacher, Kelly now creates content for mostly B2B SaaS clients. In her free time, she’s usually reading, spilling coffee, walking her dogs, and trying to keep her plants alive. Kelly received her Bachelor of Arts in English from the University of Notre Dame and her Master of Arts in Teaching from the University of Louisville.
What is brand recognition? Brand recognition refers to a company’s ability to be identified based...
by Kelly Fiorini
What is the fiscal year-end? The fiscal year-end refers to the completion of a company’s 12-month...
by Kelly Fiorini
What is word-of-mouth marketing? Word-of-mouth (WOM) marketing refers to customers organically...
by Kelly Fiorini
What are corporate headquarters? A corporate headquarters (HQ) is an organization’s central...
by Kelly Fiorini
What is people analytics? People analytics is a method of using employee data to accelerate...
by Kelly Fiorini
What is base pay? Base pay is the agreed-upon rate or salary an employee earns before deductions...
by Kelly Fiorini
What is a client base? A client base is a company’s foundation of existing customers. A company’s...
by Kelly Fiorini
What are media objects? A media object is a container that displays an item, such as an image,...
by Kelly Fiorini
What is a countersignature? A countersignature is a second signature on a legal document that...
by Kelly Fiorini
What is social feedback? Social feedback is the acknowledgment of other people’s content on social...
by Kelly Fiorini