June 12, 2024
by Devin Pickell / June 12, 2024
"Ok Google, play The Tortured Poets Department" - and your favorite Taylor Swift album fills the room.
"Hey Alexa, where's my phone?" -- and a helpful chime guides you to its forgotten location.
"Hey Siri, tell me a joke" - and a burst of laughter cuts through the day's stress. This, my friend, is the power of voice assistants.
Voice assistants are bots powered by artificial intelligence, voice recognition, and natural language processing (NLP) to perform tasks, answer questions, and control smart devices. Examples include Amazon's Alexa, Apple's Siri, and Google Assistant..
Voice assistants are like having a personal AI butler at your beck and call. These are a subset of intelligent virtual assistants that take input from humans in the form of text, voice, and image to perform a task.
While the technology has been around for some time, the emergence of generative artificial intelligence tools like ChatGPT, has brought increased capability and interest to the field.
Let's learn how voice assistants work, the technology behind it, the popular voice assistants, and the future of this fascinating technology.
While text-based interfaces like chatbot tool on a website require machines to process text, analyze it, and map out a response, voice assistants do this audibly. In simple terms, you could speak to voice assistants out loud instead of having to click on call-to-action buttons or type out your question.
The technology behind voice assistants, however, is quite complex and relatively new compared to text-based interfaces.
Voice assistants might seem like magic, but they're actually powered by a clever combination of technologies
To get a better understanding of voice assistants, let’s look at how exactly they work.
Voice assistants like Alexa, Cortana, and other consumer-facing bots are considered passive listening devices. This essentially means the assistant is constantly monitoring its surroundings for trigger words. Once the trigger word is said loud enough for the bot to hear, it will begin listening to the user’s query. For example, "Hey Google" or "Ok Google" is the trigger word for Google Assistant.
Voice assistants have options to be tap/touch-activated as some users prefer more control over their devices with recent concerns surrounding data privacy.
The bot has been activated and now it’s ready to listen, but how exactly does it know what it’s listening to? This is made possible with voice recognition software, a subset of artificial intelligence and deep learning.
Sound waves are converted into structured, more understandable data for the machine to process. Everything from tone, pitch, volume, and the precision of speech will be factored in with voice recognition.
Tip: Understand the vast differences between structured vs unstructured data in our easy-to-read guide.
Of course, this is underplaying the complexity of voice recognition, as it’s one of the most challenging problems in computer science today.
More complex nuances of the human language also need to be broken down before information retrieval. This includes things like context, user intent, slang, accents, and other loosely formal aspects of the human language.
Humans and machines are on totally different wavelengths when it comes to language. While we have no rigid guidelines, machines require structure, detail, and process.
Voice assistants rely on natural language processing software to step in and resolve any barriers to understanding.
After processing the user’s query using voice recognition and NLP, it’s time for the voice assistant to retrieve information related to the question. Voice assistants do this by calling on various APIs and accessing something called a knowledge base, which acts as a central repository to draw information.
The depth of the knowledge base varies from one device to another, but many mainstream voice assistants today are quite fleshed out.
More information can be added to the knowledge base over time. This information is tagged so machine learning knows exactly where to look for it. The larger and more organized the knowledge base, the fewer errors will occur and the faster the chatbot is able to learn.
Now, onto the final step, outputting relevant information for the user.
A lot has led up to this point. Different tones, vibrations, and volumes are standardized for the machine with voice recognition. NLP then assists the machine with understanding exactly what it just heard. Then, information is retrieved from a variety of sources. The end product is an answer that hopefully satisfies the user’s request.
It’d be an understatement to say there are a lot of moving parts in the few seconds between asking a question and receiving an answer.
Voice assistants aren't just fancy gadgets; they offer a number of benefits to enhance your daily life:
Voice assistants have become quite popular amongst consumers. They use it via mobile apps on smartphones, smart speakers at home, and voice control in cars. Users use them to check the weather, who won last night’s game, what’s the capital of Vermont, get directions to a place, play music, and other simple voice commands. You can use them
Following are the most popular voice assistants in the market used for general purposes:
While voice assistants have become commonplace for consumers, businesses are now embracing them too, fueled by the recent advancements in generative AI. This technology allows for more natural and dynamic interactions between humans and machines.
The rapid evolution of AI is propelling businesses to move beyond simple text-based chatbots that rely on pre-programmed responses. Voice assistants offer a more intuitive and efficient way to interact in the workplace.
Businesses are building different AI agents using large language models from companies like OpenAI, Google Cloud, and Amazon Web Services as they find use cases of generative AI-powered voice assistants everywhere. As humans set goals, these intelligent agents help them achieve them.
These tools can act as personal assistants and automate routine tasks such as answering frequently asked questions, providing hands-free note-taking during meetings, and controlling office equipment like lights and thermostats.
In customer service, voice assistants are increasingly deployed to handle inquiries, process orders, and provide support, reducing wait times and operational costs. For businesses in sectors such as retail, e-commerce, hospitality, and banking, this enhances the customer experience.
For now, it’s evident that voice assistants are better at resolving simple, non-business-related questions for human users. But when it comes to customer support, marketing, and sales tasks, text-based chatbots ruled the rooster till now.
But, advancements in AI, NLP, and machine learning are opening up new opportunities.
One looming question is when users will be comfortable enough to make purchases through voice assistants. Without a GUI giving users more control, the answer may be “never.” This is why companies like Google have developed “portal” bots that provide the benefits of both GUI and voice assistance.
Is this the future? Only time will tell.
Voice assistants have come a long way from their initial introductions. They've transformed from simple novelty features to powerful tools. As technology continues to evolve, we can expect voice assistants to become even more intelligent, personalized, and integrated into our lives.
Why not experiment with a voice assistant today and see how it can make your life a little bit easier, more convenient, and perhaps even a little bit more fun?
Discover further insights into how AI chatbot tools close the divide between human interaction and technology.
This article was originally published in 2019. It has been updated with new information.
Devin is a former senior content specialist at G2. Prior to G2, he helped scale early-stage startups out of Chicago's booming tech scene. Outside of work, he enjoys watching his beloved Cubs, playing baseball, and gaming. (he/him/his)
Conversational agents have blurred the lines between talking to a real person or a bot on...
What is computational linguistics? Computational linguistics uses computational methods to...
Building voice-enabled systems undergoes many testing stages.
Conversational agents have blurred the lines between talking to a real person or a bot on...
What is computational linguistics? Computational linguistics uses computational methods to...