The rapid growth of the Indian software landscape has paved the way for many customer relationship management (CRM) software. Each has something unique to cater to diverse needs across industries.
When customer data is fragmented, managing a sales funnel becomes difficult. CRM software centralizes business databases and processes, giving insights into sales patterns and buying trends. This results in providing increased value to customers and making accurate sales forecast in an aggressive marketplace.
Selecting the right solution is crucial as it impacts sales, customer engagement, and overall business growth. But with each platform offering distinctive features, integrations, and pricing plans, choosing the right software can be taxing.
So what if we narrow it down to the best of the best?
Salesforce Sales Cloud, Zoho CRM, and HubSpot Sales Hub are among the best CRM software in India that have garnered immense popularity and trust. This article will delve into a comparative analysis of these three market leaders, focusing on features, pricing models, ease of use, and the overall suitability for Indian software users.
G2’s Summer 2023 India Regional Grid® Report
The ultimate decision of choosing the best CRM software depends on a business's needs, priorities, and goals. Here’s a quick overview of everything you need to know about these three leading CRM tools in India.
* Review data accurate as of July 2023
Salesforce Sales Cloud offers remarkable scalability and an expansive range of advanced features, which makes this CRM software ideal for enterprises carrying out complex sales processes on a large scale. While it’s more expensive than others, it’s one of the most versatile options in the market today.
Zoho CRM offers powerful features like application program integration (API) for custom integrations and has budget-friendly plans, making it most suitable for small businesses. Zoho is also a great fit for new startups that may not have a dedicated IT department because it’s easier to maintain and deploy the software.
On the other hand, HubSpot Sales Hub provides an exhaustive suite of sales tools that integrate with marketing and customer service solutions. It also comes with a more visually oriented and intuitive user interface. All of these factors make it a great fit for small to mid-sized businesses (SMBs) seeking an all-in-one solution.
It’s strongly recommended to evaluate the strengths and weaknesses of each of these solutions against factors like industry, company size, budget, and other business requirements. Consider using free trials and free plans and taking product demos before making the final purchase decision.
Salesforce Sales Cloud is perfectly tailored for Indian businesses. The CRM solution streamlines sales operations, manages leads, and provides a complete view of customers. Salesforce CRM software ensures consistent customer experience by integrating with service and marketing clouds. It’s also customizable, user-friendly, and offers real-time notifications and insights for instant customer support.
Boost your sales process efficiency by leveraging smart features like:
| Highest-Rated Features | Lowest-Rated Features |
| Sandbox/test environments | Mobile user support |
| Data import and export tools | Social network integration |
| User, role, and access management | Call center features |
Salesforce offers flexible pricing editions that can be tailored with add-ons to meet specific business needs.
| Salesforce Sales Cloud plans | Pricing |
| Free trial | Available for 30 days |
| Free forever plan | Not available |
| Sales Essentials Edition | ₹2,049 (approx) |
| Professional Edition | ₹6,149 (approx) |
| Enterprise Edition | ₹12,299 (approx) |
| Unlimited Edition | ₹24,599 (approx) |
*All plans are per user per month and billed annually. The price is converted at ₹82/USD.
“Salesforce is so customizable that I can't imagine situations where you couldn't configure the tool to do what you need. If Salesforce hasn't developed the capability itself, there is a marketplace where anyone else can develop and upload their solution for others to use. Also, due to Salesforce's success and size, almost every other app/software you can think of integrates with Salesforce.”
- Salesforce Sales Cloud review, Sonali B.
“Without technical know-how or support from Salesforce consultants and developers, making major adjustments or modifications in Salesforce Sales Cloud to match unique business needs is difficult. To ensure seamless and successful execution of unique requirements, it’s crucial to consider our team's technical resources and talents while planning adaptations.”
- Salesforce Sales Cloud review, Winston A.
Zoho CRM offers a comprehensive suite of tools to meet the needs of Indian businesses. With an intuitive interface and customizable workflows, Zoho CRM allows the salesperson to prioritize and focus on high-value opportunities. Its advanced automation features streamline sales operations by removing redundant tasks, allowing sales teams to focus on nurturing customer relationships.
Achieve sales success in a competitive market by taking advantage of the following key features:
| Highest-Rated Features | Lowest-Rated Features |
| Desktop integration | Call center features |
| User, role, and access management | Customer support portal |
| Dashboards | Customization |
Zoho offers a great collection of pricing plans that suit businesses of all sizes.
| Zoho CRM plans | Pricing |
| Free trial | Available for 15 days |
| Free forever plan | Available (up to three users) |
| Standard plan | ₹800 |
| Professional plan | ₹1400 |
| Enterprise plan | ₹2400 |
| Ultimate plan | ₹2600 |
*All plans are per user per month and billed annually.
“One of the standout attributes of Zoho CRM is its user-friendly interface, which makes it simple for customers to get around and utilize the platform's features. The layout ensures that seasoned professionals and CRM newcomers can rapidly adjust to the program and increase its potential. With customizable dashboards and drag-and-drop modules, customers can customize their CRM experience to suit their particular needs and gain an extensive view of their overall sales performance.”
- Zoho CRM review, Praveen K.
“The thing I dislike with this application is that the learning curve for first-time individuals can be high, especially for those who're unfamiliar with CRM programs. Even though the user interface is easy-to-use, quite a few users may need extra coaching or support to control the platform's features completely.”
- Zoho CRM review, Shiv K.
HubSpot Sales Hub enables sales teams to prioritize and track leads, automate workflows, and gain valuable insights into their sales performance. This CRM solution is great for Indian businesses as it allows them to personalize email campaigns and follow up with prospects using templates, tracking, and sequences.
Create a unified ecosystem for customer interactions by using these robust features:
| Highest-Rated Features | Lowest-Rated Features |
| Dashboards | Sandbox/test environments |
| Lead management | Internationalization |
| Email marketing | Mobile user support |
HubSpot offers different pricing options. Pick the one that's the best fit for your business and budget requirements.
| HubSpot Sales Hub plans | Pricing |
| Free trial | Not available |
| Free forever plan | Available |
| Sales Hub Starter | ₹4,099 (approx) per two users |
| Sales Hub Professional | ₹36,956 (approx) per five users |
| Sales Hub Enterprise | ₹98,551 (approx) per 10 users |
*All plans are per month and billed annually. The price is converted at ₹82/USD.
“I like the user-friendly nature of this CRM platform; it’s easy to navigate. The tabs for tasks, contacts, and companies are easy to access and use. I also find the LinkedIn plugin for each company record beneficial. It allows me to find contacts directly within HubSpot without needing to visit the LinkedIn website separately. This feature streamlines the contact management process.
Another aspect I like is the Activity Log. It enables me to track the engagement of leads by providing insights on email opens and clicks. This functionality makes it simpler for me, as a Sales Executive, to engage with leads and follow up accordingly.”
- HubSpot Sales Hub review, Shoeb E.
“Contact/account ownership across multiple business units lacks a strong workflow. We have multiple sub-brands under our parent company set up as business units and have not found a good way to allocate an account to various business units, all of which might be working with the account for different reasons. It ends up impacting internal workflows.”
- HubSpot Sales Hub review, Oliver E.
Have more questions comparing CRM solutions? Find your answers below!
A. Salesforce, Zoho, and HubSpot are all relatively user-friendly platforms. However, HubSpot’s interface is slightly more modern, visually oriented, and intuitive, which makes it a more accessible CRM tool to use.
A. Zoho is a free CRM tool that offers phone support, email templates, and smart marketing tools for analyzing customer data at budget-friendly pricing. This combination of smart features and affordable pricing makes it the perfect choice for small businesses.
A. HubSpot CRM offers more advanced and inclusive features than Zoho. It integrates seamlessly with HubSpot Marketing Hub, HubSpot Service Hub, HubSpot CMS, and HubSpot Operations. However, these additional functionalities do add up, making Zoho the more cost-effective solution.
A. Salesforce offers intelligent analytics with additional modules and add-on features, making it the better choice for enterprises dealing with complex operations. Zoho provides a great range of features at a low price point which is more suitable for small businesses that don’t need to manage large-scale operations. Both CRM tools offer integrations with popular platforms like Slack, Microsoft OneDrive, Dropbox, and G-Suite.
A. While Salesforce is leading the CRM market, HubSpot has less of a learning curve and offers integrations at a relatively lower price point. It also offers a free forever plan, making it the most suitable choice for many. At the same time, Salesforce has superior reporting and customization capabilities. While it doesn’t offer a free plan, Salesforce provides a free trial for 30 days.
Made your pick between Salesforce, Zoho, and HubSpot? Buy your chosen software at a discounted rate using G2 Deals.
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