August 16, 2022
by Madeleine Marshall / August 16, 2022
Say cheese on three!
Whether you’re a professional or trying to find the best photo editing software as a beginner, it’s easy to get caught up in the vast array of photo editing tools.
In reality, taking a photo is all about the basics. Photography has become much more accessible to everybody, and though digital tools can be great for camera capture, they don’t always portray the details we see in real life. That’s where photo editing and photo enhancement software play an important role.
Photo editing refers to the art of enhancing, brightening, cropping, retouching, or using photography tools to make a digital image look more like what you see with your eyes. Photo editing helps correct muted colors, low contrast, or off-balanced lighting to make images more realistic and beautiful.
In a digital world where a simple TikTok photo editing hack is viral, it’s crucial to nail down the basics of every photo editing software. There are so many photo editing apps, from free photo editing software to subscription photography editing platforms. Each photo editor offers a distinct way to amplify your skills. Following these simple steps, you’ll be editing like a professional before you can click “post”.
The five steps to editing photos:
All styles of photo editing can be broken down into three categories:
Playing around with these three main types of photo editing can create interesting style differences. Smartphone photographers lean toward grungier styles, such as editing a picture to look like a film camera took it. On the other hand, professional photographs lean towards natural results, such as making a sunset landscape appear realistic.
A photography editing style refers to the theme, look, vibe, or feel that a photographer creates in their images. Editing styles can be simple or complex, but most require the right photo editing software to come to life. Sticking to a consistent style enhances your brand’s reputation and optimizes your content workflow.
Nature photographers, portrait photographers, street photographers, and beginner photographers use various photo editing methods. Since there are thousands of creative ways to edit a photo, let’s narrow it down to a few main styles:
This style is the most popular way to edit photos since it only requires a few minor adjustments and mainly relies on the beauty of the original photo.
Key edits:
People love this for editing portrait photos, but it’s also used by many street and travel photographers. The matte style gives a faded look to your images, especially in the shadows and background.
Key edits:
The high dynamic range (HDR) style brightens an image’s colors, adds more contrast to the different tones, and increases the sharpness of an image. HDR photographs are intricately detailed photos. Editing with this style enhances your image’s detail. There are two ways to edit with HDR style.
This style is great for adding your photo edits to a portfolio. Your image will turn out looking like a shot from a movie – who doesn’t want that?
Key edits:
Social media loves the vintage look right now and how it combines fades, light leaks, and fantastic color grades. Editing a photo for Instagram or TikTok can be easy with mobile photo editing software platforms like Canva.
Key edits:
Even though it’s the quintessential wedding photo style, editing a photo to be bright and airy is excellent for portraits or any happy occasion. Many industries opt to use this style for their evergreen content, as it can portray a company’s culture in an inspiring way.
Key edits:
This style is excellent for photographs who want to achieve a more mature look and feel in their image edits.
Key edits:
There are many different styles for turning a color photo into a black and white one. Generally, the results appear timeless and can be done quickly with photo editing filters.
Key edits:
Split toning is a popular photo editing technique. You can do it fast with the right photo editing software.
Key edits:
This style is the most eye-catching photo editing technique out there. Luckily, it’s pretty easy to create.
Key edits:
Once you have edited your photo to have a particular look and vibe, enhancing your image with more photo editing tools is really easy. Depending on your experience and editing goals, it’s essential to consider more than just image style. Ready to feel inspired? Check out these photo editing ideas:
Photo editing plays a vital role in social media. TikTok has significantly increased photo editing popularity, and we are here to spill the tea.
It’s no secret that the trick to getting more views can be as simple as adding a filter. With photo editing, there’s always a new, viral, and creative way to add personality to your edits.
Even when you are a beginner, or if you are looking to be a professional photo editor, don’t be afraid to check out what is trending on social media – you might be pleasantly surprised.
But editing on a mobile phone can only do so much. The number of tools provided is minimal, and that can limit the scope of your design and photo editing style.
See how I used TikTok's magic photo editing recipe above to transform this image with our very own CEO Godard Abel.
Before:
After:
Photo editing software aims to improve and elevate your image files. Before the invention of photo editing apps, a photographer had one chance to get the perfect shot.
In today’s world, you can easily adjust or completely change those characteristics through software solutions.
Mobile phones offer quick and easy photo editing access through filters, brightness adjustments, and color changes. However, to produce the best image possible or to tweak beyond the basics, you have to keep photo editing software on hand.
No matter how long you’ve been taking pictures, there are many types of digital solutions to creating the perfect image.
Photo editing software fits various business needs. Photo editing products modify, enhance, manipulate, and format image files to create the perfect appearance, size, quality, or file type. Commonly used alongside photo management and other design products, photo editing software benefits a company’s image and brand.
*These are the five highest-rated photo editing software based on G2 data collected on August 2, 2022.
Photo editing software tools appears complicated at first. A great way to start your career as a photo editor is to start learning design, style, and photo editing hacks with one of the best beginner photo editing software platforms.
*These are the five easiest to use photo editing software based on G2 data collected on August 2, 2022.
All businesses need content creation tools. Photo editing is vital to this process, particularly when it comes to marketing. Fortunately, a wide range of free photo editing software options is available to use today.
Some are completely free, while others offer free trials – which can help you find the best photo editing app for your business. Remember that as your business scales, you may need to opt for premium subscriptions to get the most out of your photo editing.
*These are the top ten free photo editing software based on G2 data collected on August 2, 2022.
Photo editing is a useful skill for anyone with a camera, whether you're a professional photographer or just trying to snap the next Insta-worthy pic. The right photo editing software can help you capture, enhance, and cherish every moment.
Don’t miss the bigger picture. Check out the 18 best photo editing software platforms of 2022.
Madeleine Marshall is a former SEO and Content Marketing Intern for G2, where she utilized both technical analysis and motivation-driven communication to bring her writing to life. An incoming senior at Northwestern University pursuing a double major in Economics and Psychology, Madeleine strives for opportunities that are not only data-driven, but also thought-driven.
Stop and check how many photos are on your smartphone.
We all have a favorite song, podcast, or video tutorial.
Visual elements are part of our everyday lives.
Stop and check how many photos are on your smartphone.
We all have a favorite song, podcast, or video tutorial.