50+ Customer Data Statistics for Successful Marketing Plans

Collecting customer data is crucial to any marketing strategy. 

Today’s marketers can reach wide audiences, but require a customized approach to reach the right ones. Without proper data collection, you are blindly marketing, hoping to reach your target audience.  

Fortunately, customer data platforms (CDP) solve this problem by providing marketers with the details they need to reach out to the right buyers.

CDPs are primarily used to integrate customer data into a single database. CDP analytics can gather information through mobile apps, websites, and emails to provide a holistic view of the customer. As a powerful marketing tool, the CDP market will evolve exceptionally with technological advancements and innovations.

General customer data statistics

One of the biggest reasons businesses collect customer data is to better understand how their customers behave online and offline, define their demographics, and learn howthey can enhance the overall customer experience. 

Below are statistics to give you a holistic view of the customer data landscape.

• The global CDP market share will grow by 2025, from USD 2.4 billion in 2020 to USD 10.3 billion.
• Data-driven businesses are 23 times more likely to get new clients. 
• Increasing loyal customers, conversion rates, and improving customer experiences are top priorities, according to 46%, 43%, and 42%, respectively. 

• 62% of retailers report having a competitive advantage due to data analytics and information.
• 49% of companies use marketing data to enhance and improve the customer experience.
• 67% of people around the globe believe that customer service as a whole is getting better.

Customer experience statistics

Customer experience and engagement are the most important factor of a successful business. Without a specific plan to enhance the customer experience, you could be missing out on opportunities to communicate with your target audience and potential customers. 

Building a positive experience will not just make you money, but it’ll also help you gain trust with your customers. Businesses that build trust with their buyers will keep them around for the long term, making them loyal customers. 

Here are some statistics that’ll help you understand how strategic customer engagement positively influences and impacts a business: 

• 94% of customers who give a brand a “very good” rating for customer experience are more likely to purchase more products or services from that same business going forward.
• 97% of customers have refrained from buying a product or a service because the experience was inconvenient.
• There is an 80% spike in revenue for brands that focus on enhancing customer experience.
• Customers who receive better customer experience are willing to pay 13% to18% more for luxury services.
• 54% report that businesses need to modify the way they engage and communicate with their customers. 

• 96% of customers reveal that customer service influences their brand loyalty.
• 80% of customers state that the quality of a product or a service impacts customer engagement and customer experience.
•  70% of the customer experience depends on how the customers think they are being treated.
• 63% of buyers report that the best brands exceed expectations throughout the customer journey. 
• 65% of the consumers convert into long-term customers of a brand that guarantees good customer experiences. 
• 72% of companies share their experience with six or more people when they have a positive customer experience. 
• 52% of consumers say they will switch brands if a business doesn’t customize communications to them. 
• 78% of consumers will do business with a brand again, even after a mistake, if the business has great customer service.
• More than 50% of customers across all age groups use their phones to communicate with customer service teams.
• 86% of millennials are influenced by negative reviews during their purchasing journey.

COVID-19 consumer sentiment statistics

The COVID-19 pandemic not only transformed the way we live, but it completely changed customer behavior. During lockdowns, both customers and businesses had to shift their daily routines. 

This resulted in customers forming new habits, accelerating e-commerce and social media shopping trends that have been increasing for years. The below statistics will help marketers navigate the post-pandemic market to meet the requirements of today’s shoppers.

• 67% of consumers say their online shopping increased since the beginning of the pandemic. 
• 91% of the customers say they are likely to continue purchasing more products online in the future.
• 59% of consumers state that they have purchased from new brands since the pandemic. 
• 88% of consumers believe that authenticity is an important factor when deciding which brands to support.

• 62% of customers would join an advocate community to actively create content for brands they purchase from.
• 67% of customers around the globe say that customer engagement levels have improved in the last two years. 
• 46% of Gen Zers sought inspiration from social media for gift ideas.
• 55% of Americans plan to “treat themselves” in 2022 to make up for the time lost due to the pandemic.
• 73% of customers plan to review their spending and budgets in 2022. 
• 60% of Americans have experienced out-of-stock products, only 13% waited for the product to be back in stock. 39% of Americans switched products, and 32% changed retailers altogether.
• 40% of Americans believe that brands have aligned their focus on offering exceptional customer service.
• 52% of people around the globe believe that businesses should take action on customer feedback.
• 87.2% of consumers have either a neutral or positive experience with chatbots.

Challenges faced by marketers statistics

The battle against the pandemic is still ongoing in most parts of the world, causing customer behavior to transform more rapidly than ever before. 

Businesses are proactively preparing for the post-pandemic world, and customers expect them to listen and act on data. 

Below are statistics that outline major customer behavior challenges faced by marketers:

• 43% of CMOs report that the major hurdle in the next 6-12 months is to understand customer behavior in the short and long term.
• 60% of senior executives are concerned about the impact of abandoning third-party cookie tracking in the near future.
• 77% of marketers are not confident in the speed to collect meaningful insights from customers.
• 38% CMOs reveal that it is expected to be difficult to align their marketing strategies with new/changing customer sentiment.
• 24% of marketers believe that curating new and engaging content will be a major challenge in 2022.
• 15% of respondents find it difficult to create quality content.
• 62% of marketers who use phoning as a conversion tool find it challenging to track them.
• 37% of marketers find building high-quality leads challenging.
• 42% of marketers reveal that their team does not have the bandwidth to create new content as a result of changing priorities due to the pandemic. 

Customer data helps businesses attain impactful opportunities

Customers are motivated to transform how they live, from their personal health to their homes. Businesses should closely keep track of the metrics and rapid changes in consumer behavior – or they will be left behind. 

Customer data helps customer service teams enhance and grow. By combining adaptability, market attentiveness, and sincere concern for customers’ requirements, marketers can transform these challenges into successful opportunities for growth and relevance.

Are you looking for a go-to solution to make your marketing plan more innovative and impactful? Learn more about the power of customer data platforms!