11 Best Social Media Management Tools in Australia for 2023

The social media revolution is underway, even down under.

The age of social media has revamped the traditional sales and marketing processes for brands. While they are still being followed, brands know that customers expect something new, trendy and better to distinguish a brand from the noise.

Australian brands are firing off their social marketing strategies by personalizing content engagement on social media platforms. But what about the after-impact? How to quantify the result of your social media posts and interactions? 

Measuring and analyzing this data with social media management tools can assess marketing ROI, optimize campaign management and keep you relevant to your audiences. Not only do they produce actionable metrics, but also foster long-term connections to maintain a brand community. 

Like Hungry Jacks, Gloria Jeans, and Woolworth's social media boost, you can gain social validation and multiply your revenue with 11 social media management tools in Australia in 2023.

Popular names like the United Nations, Spotify, and Apple have invested in brand campaigns in Australia and analyzed them with social media management tools. UN’s #empowermoves campaign won around 130 million views on TikTok, and that’s no joke. Apple got 16 million mentions through its #shotoniphone campaign.

When numbers triple on social media, sales grow substantially.

Here are the best social media management tools brands in Australia should consider to make social media marketing strategy an A-game.

While below-the-line and TV advertisements get eyeballs, they seldom create brand recall.  But spreading the word with social media platforms and assessing the impact would help you design meaningful campaigns like Apple or the United Nations in Australia.

Social media management tools make you accessible in the market, increase word of mouth, and build organic presence. Leaning into this strategy will make you a people-first brand while pouring in continuous and warm leads. 

G2 Fall 2023 Australian Regional Grid® Report For Social Media Management

1. Sprout Social

Sprout Social is an audience intelligence and impact measurement tool that provides calendar access, data and time slot automation, and campaign management metrics for social media accounts.

Highest-rated features:

From managing campaign metrics to independent account-based marketing, Sprout Social offers a range of advanced features to grow your social following. 

• Campaign planning
• Social Analytics
• Content calendar

What users like best:

"Sprout makes it easy for teams to collaborate, and for me to have a central hub for all of the accounts and brands that I manage. The scheduling and calendar tool make my day-to-day life a lot easier, and the reporting is very insightful. I'm also quick off the jump whenever there's something a question or request that I need to respond to ASAP."

- Sprout Social Review, Kristen H.

What users dislike:

"It can be hard to collaborate in Sprout, and the more people you add to your account, the messier workflows can become. I wish you could designate certain project teams or alter permissions from client to client to keep things more organized."

- Sprout Social Review, Skylar B.

2. HubSpot Marketing Hub

HubSpot Marketing Hub reduces lackluster marketing efforts and unifies martech operations in a single comprehensive dashboard. Whether you’re looking to gauge attention metrics like bounce rate, average time on page, and conversion rates or add illustrative graphics, HubSpot Marketing Hub has it all. 

It can be used to build landing pages, reports, emails, and CRM databases to be at the forefront of the digital marketing. 

Highest-rated features:

HubSpot Marketing Hub eases your content management and SEO workflows with data driven features for your perusal.

• Users and permissions
• Approval workflows
• Social engagement

What users like best:

"It was quick to get up to speed using the HubSpot marketing hub. I can quickly build landing and website pages, view analytics, run A/B tests, and optimize my pages to get the best results. The tool is very approachable—I have a lot of CMS experience, so this was a breeze to pick up. Still, even our team members who have less of that specific type of experience have been able to pick it up quickly and impact campaign efforts."

- HubSpot Marketing Hub Review, Caleb B.

What users dislike:

"The least helpful thing about Marketing Hub is that reports are often all over the place. I often have to go to various sections to find the information I seek. We are also having trouble with website activity and analytics in contacts if the website was sent via email."

- HubSpot Marketing Hub Review, Alex M.

3. Hootsuite 

Hootsuite has been a leading convener in the digital marketing industry. 

It provides the convenience of scheduling posts, analyzing lead conversion and golden ratios, nurturing lead generation campaigns, optimizing metrics, and more. Hootsuite’s digital marketing certification is one of the topmost among leading competitors.

Highest-rated features:

Hootsuite is one of the oldest marathon runners in social media marketing. Social media managers can largely benefit from the suite of features they provide. 

• Users and permissions
• Approval workflows
• Social engagement

What users like best:

"Hootsuite is such a great tool and is constantly updated with new features following the biggest market trends. Not so long after the booming of chat GPT, they implemented an AI feature that is very useful inside Hootsuite itself. I really like the fact that it's an always-changing tool that is really caring for improving the working life of marketers and also, Hootsuite is very open to feedback from users. Hootsuite uses customers' feedback to improve the service they offer and is such a great thing to see that our voice is being heard. Also, our success manager is very keen to listen and support and he's always there to help us."

- Hootsuite Review, Alessia B.

What users dislike:

"Not being able to tag IG accounts within Hootsuite is a major downside. 100% of the time, I need to edit the post once it's been posted just to tag relevant users. Being able to tag a collaborator for IG posts would be a godsend as well! Customer success agents could use some improvement as far as timeliness with their responses."

- Hootsuite Review, Laine C.

4. Vista Social

Vista Social is full-length social media management platform with email builders, web templates, text messaging, and voice messaging. It provides advanced analytics reports to make suitable marketing decisions. Users can publish content, schedule work, and employ account-based marketing practices.

Highest-rated features:

Vista social’s end-to-end coverup of social media accounts enables you to run personalized offers. With a range of easy features, setting up digital marketing campaigns wouldn't make you sweat.

• Campaign planning
• Content calendar
• Social publishing

What users like best:

"I had a really good experience using Vista Social, it's user-friendly and easy to figure out. Connecting the accounts is so easy I never encountered difficulties just like I experienced with the other platforms. I can tell they made it with people like us in mind, those who manage multiple social media accounts and create content. A total game changer and my new sidekick for Social Media adventures."

- Vista Social Review, Febie l.

What users dislike:

"I had problems connecting my accounts in the very beginning as they did not show up in the toolbar after a few attempts. There is also a short delay before all functions start to work correctly."

- Vista Social Review, Tony S.

5. Planable

Planable designs content audit plans and web development strategies for different clients. Until now, Planable has executed campaigns for the United Nations, Louboutin, and Hyundai and has maximized the return on their marketing budget spend.

Planable designs outreach resources, web resources, and content workflows and chisels your content operations and strategy.

Highest-rated features:

If you wish to go viral on social media and are not sure where to start, Planable's intuitive set of tools should be the first pick.

• Content calendar
• Approval workflows
• Content creation

What users like best:

"What I like most about Planable is the ability to schedule posts far in advance. I had never been consistent with social media and felt like I couldn't spend much time on it, but with Planable, I schedule all my posts so they are batch created and prepared to fire off at the time I provide."

- Planable Review, Shenteria C.

What users dislike:

"They don't offer post or organic insights like other social media scheduler tools. I think they should include a simple statistics review from the pages that we handle so they will have a more competitive edge."

- Planable Review, Brian Daniel M.

6. Birdeye

Birdeye is a customer implementation, product integration, and campaign orchestration platform focused on raising social media awareness, online reputation, social selling, and employee advocacy through automation events.

Highest-rated features:

Birdeye helps get brand ratings, eases customer-centric workflows, and provides intuitive dashboards to track social marketing progress. Here are more features that you can expect.

• Customer feedback
• Campaign optimization 
• Social networks monitoring

What users like best:

"I really like that it is a hub for all of our business information! It's easy for customers to look us up and find any information they may need to know. It's a great way to interact with customers and help answer reviews in a timely fashion. I find the platform really easy to navigate and is awesome for linking directories for specific locations of our business."

- Birdeye Review, Olivia H.

What users dislike:

"I did not like that it did not always assign the review to you and you would have to go in a manually select the review so that you could get credit for it. Although it was something small it was time-consuming."

- Birdeye Review, Ryan G.

7. Zoho Social

Zoho Social provides a customary dashboard, competitive benchmarking insights, and after-post engagement metrics and helps build a community through their feedback and thank you surveys or email invites. It is an easy-to-use and intuitive social media management software to manage brand positioning online.

Highest-rated features:

Zoho Social’s functionalities like the click-to-conversion ratio, impressions, percentage of leads viewing your landing or dedicated web pages and much more with a set of valuable insights. 

• Social publishing
• Content calendar
• Users and permissions

What users like best:

Zoho products match all of our small business needs, such as email, social media, campaigns, chatbot for our webpage, phone and messaging system just to name a few. Most importantly its very affordable. They even offer free trials for everything, and great customer service as well. After a month of using it, we love it. Thank you Zoho!

- Zoho Social Review, Paul N.

What users dislike:

it does make things simple most part the posts in one go, nothing Everything works as it should, Maybe have a feature to suggest on post like guide about social marketing

- Zoho Social Review, Neo M.

8. Loomly

Loomly is a social media messaging and analytics platform that helps compose brand messages, schedule posts, suggest captions, polish content, and store web analytics. It double- and triple-checks your approach before posting anything on social media. 

It helps you experiment with creative videos, post surveys, and captions, which wards off pressure.

Highest-rated features:

With Loomly’s integration features, get updates on projects in real time, fuel collaboration, and comply with industry standards and guidelines while setting social media targeting.

• Content calendar
• Social publishing
• Users and permissions

What users like best:

"Unlike other platforms, Loomly is all work and no play. The technology and development of this platform is clearly focused on functionality rather than visual design and that is GOOD. Small businesses are paying for function not beauty in the backend. The interface is clean, and the wide range of platforms that it integrates with is outstanding. We appreciate the way we can separate our hashtags as the first comment on IG too! It's nice how much we can dial in our Facebook posts too."

- Loomly Review, Lauren G.

What users dislike:

Like I said, Loomly are expanding their capabilities but compared to posting directly from the Social Media apps some useful features are missing. The format of the Calendar View should be optimised to better match how Google Calendar displays the months view, I don't like how the days are not fixed sizes and the boxes shift shape to fit as much as possible. Also, please also add a platform specific character limit so we know how much we can fit into the captions on TikTok.

- Loomly Review, Tom T.

9. Agorapulse

Agorapulse is a social media marketing platform that offers you email credits, messaging credits, business messaging, and social media approvals to gather the most out of social advertisements and campaigns. You can use this app to monitor social posts across Facebook, Instagram, X, and other platforms.

Highest-rated features:

Agorapulse is a unique review generation and feedback management platform that lets you rely on analytical features to gauge your growth.

• Content calendar
• Audience engagement analysis
• Platform data

What users like best:

I like how I can invite multiple of my team members to a project or account so we can all work on it. I also like being able to track the analytics and share them with my clients easily and efficiently to provide the best data on our shared progress. My team also enjoys being able to schedule content for a few weeks or even months in advance! This helps for our travels and future campaigns without any hassle.

- Agorapulse Review, Courtney G.

What users dislike:

The mobile app can use a ton of work. It's clunky and I only get notified every hour. I have clients that I need to be notified every time I get a DM or comment. I wish there was a way to set a rule that it will automatically review if it's just someone tagging someone in the comments.

- Agorapulse Review, Vanessa A.

10. Simplified

Simplified is an all-in-one design, content, and creative copy kit that you can avail of to boost socials. By connecting you to a design editor, AI writer, and landing page builder, it helps save time and empowers you to work on ad hoc tasks. 

Simplified is used by more than two million brand marketers and publishers. 

Highest-rated features:

Simplified shreds the stress off your content marketing and branding teams by providing all features in one platform.

• Image upload 
• Scheduling 
• Reporting

What users like best:

I truly appreciate the natural language processing that Simplified AI does. You do not need to understand how prompts work or spend much time learning how the tool works. It's very intuitive and allows you to customize your content by being involved in the creation.

- Simplified Review, Tia D.

What users dislike:

The price. Simplified is not a free tool, so it can be expensive for some users. The lack of some features. Simplified is still under development, so there are some features that are missing, such as the ability to export content to other formats.

- Simplified Review, Rodrigo V.

11. Sendible

Sendible designs brand pitches monitors social inboxes, and schedules task workflows for over 30,000 digital agencies to grow their social graph and engage wider audiences.

Sendible is a centralized hub for social networking interactions, reporting, computations, and updating publishing timelines.

Highest-rated features 

Sendible keeps track of who likes, comments, and reposts your posts and engagement metrics with a myriad of integrated features present on the dashboard.

• Social publishing
• Social engagement

What users like best:

I manage the social media for a multi-county agency with separate accounts for various locations. I love that I can schedule my posts for all or some sites as appropriate and customize them as needed. Before using Sendible, we had to log into each account separately, and it was a huge time suck. This makes it so much faster and painless. Batching is a breeze, and I can now block time off to schedule a month's worth of posts at a time, and sending them to others to review is simple. Don't know what I'd do without Sendible!

- Sendible Review, Nicole G.

What users dislike:

I wish the automatic emails you get when a post fails to send were quicker. Sometimes, it can be up to an hour after the post is supposed to go out, which can be a bit of a nightmare, depending on the client and their expectations.

- Sendible Review, Jennifer B.

How do you choose the right social media management tool?

Brands need to reflect on the relationship and expectations of their target audience before investing their dollars. It may happen that while you promote heavy advertisements and sponsorships, prospects don’t buy your idea.

Here are some tips on choosing the right social media management tool to nurture people, leverage analytics, and tweak content outreach:

• Invest in content marketing strategy for social releases: Design an editorial project sheet and feed your content goals. Maintain a social media calendar with post timelines, captions, calls to action, and social URLs to have everything ready.
• Follow user experience guidelines: Being concise and cut and dry with words is not easy. It is imperative to write a clean copy that entices readers and persuades them to visit the end URL. Leading them further down the funnel and personalizing landing pages increase the odds of conversions.  
• Test content with A/B testing tools: What worked for one segment might not work for another. Before posting or polling on social media, check the validity of social posts with A/B testing. Being in line with A/B ensures you are not breaching any visitor sentiment.
• Post-scheduling tools: Automate post timelines and set automated calendar reminders to garner the maximum eyeballs on your marketing posts.
• Credits: Earlier, brands wouldn’t get off their high horse to communicate directly with customers. But now, certain personal connections have budded as an outcome of brand collaboration. Messaging credits sprout B2B relations, increase familiarity, and build social rapport.
  

• Content analysis: By leveraging the UTM (urchin tracking module) of a lead nurturing campaign, you can count the number of leads that visited your profile, purchase page, or registered for a demo. 
  
• GTM support: For specific go-to-market (GTM) launches, look for a social media tool that provides playback support, in-template CTA, or live streaming of campaign optimization. 

To make your brand a successful name, take baby steps into the online world. By choosing the catalog approach or full-page feeds, you can drain your ROIs. Instead, switch to a social media analytics platform to position an online credo and pull your growth levers.

Best social media management tools for Australia: Frequently asked questions (FAQs)

1. What is the best social media management tool for Australian startups?

According to G2’s Fall 2023 Grid® Report, Sprout Social is the highest-scored software tool for social media management in Australia. It provides brand analysis, dynamic engagement-building dashboards, and content calendars to supervise your social media marketing strategy and gain popularity.

2. What are the best practices for scheduling social media posts in Australian time zones?

3. What are the types of social media management software.?

• Publishing software: Mass media platforms, press platforms, or social media networking sites come under the umbrella of publishing platforms. These stages can be used to share content, build influencer relationships, broadcast launches, and form communities. It includes social media like Facebook pages, Linkedin, Social Pilot, WordPress, and so on.
• Listening software: Hosting videos or podcasts using listening platforms can bring you in light of audio-loving audiences. Listening platforms like Google Podcast, Spotify, or Apple podcasts aid in audio content distribution. Audio or speaker content would transmit your brand over radio networks for social listening.
• Competitive intelligence tools: These advanced computational tools detect the customer engagement on your competitor's account and acquaint you with how you can increase your own engagement by building on their strategies.
• Email marketing or design platforms: Some niche tools offer easy-to-access content inventories and repositories to aid your social media strategy. It offers illustrative builders, templates, charts, and other resources to attract social media accounts.

4. Why should I trust G2’s Grid® Report for Australia?

G2’s Australia Regional Grid® Report follows a proprietary algorithm to rank software solutions based on customer satisfaction, market presence, ease of use, budget, admin, and cost. These solutions have been researched and bought forward by trusted market experts and leaders of a niche domain.

Learn how to combine the secret behind successful marketing campaigns and go-to-market strategies into a single integrated marketing communications guide.