11 Best E-commerce Platforms in India in 2024

Running an e-commerce business in India is no walk in the park. From network security to sales and marketing to accounting and finance, every department faces its own set of challenges.

While most Indian vendors have made the difficult switch from brick-and-mortar retail to e-commerce, they face hurdles like logistics and supply chain unavailability, unreliable suppliers, supplier bargaining imbalances, and varying internet connectivity in remote locations. Further, e-commerce giants like Amazon and Flipkart have digitized their research and development and taken over the Indian market, which has left little room for other Indian e-commerce brands to innovate.

Understanding and segmenting your audience needs and demand generation with e-commerce platforms would help you acquire the right customer, improve customer retention, and break into new markets. 

Let us help you become the most searched brand in India. Keep reading to discover how to build loyalty with your customers by optimizing your online stores and staying on top of market trends with the best e-commerce platforms in India in 2024.

Modern Indian brands have myriad digital challenges to address. This is especially true for the majority of the Indian population, who have trouble paying or registering online.

Investing in an e-commerce platform will help you navigate these blocks in 2024

Be it disrupting the supply chain, scaling IT, managing logistics costs, or connecting with customers through different marketing channels, these e-commerce platforms are here to help you face every hurdle.

G2's Winter 2024 India Regional Grid Report

1. Shopify

Shopify is an omnichannel e-commerce tool that allows business owners to effortlessly run their online store. The platform is designed to build retail websites across mobile stores, marketplaces, social media platforms, and pop-up shops for small, medium, and enterprise owners. It is one of the largest e-retail chains in the world and has a robust backend platform for sales support, payments, marketing, IT, logistics, and inventory management.

Highest-rated features

Shopify’s robust and user-friendly business platform empowers entrepreneurs to create their e-commerce websites efficiently with these features.

• Text summarization
• Security
• Performance and reliability

What users like best:

"Shopify starts pretty cheaply. There's no tech management cost; all of the basic features needed to run an e-commerce site are already present, and everything else can be added via the Shopify Apps marketplace. All in all, it is very easy to implement and integrate features. You don't have to worry about your website going down or some features not working; stability and reliability are supremely high. And the admin panel is super intuitive for back-office teams to work with."

- Shopify Review, Abhinav B.

What users dislike:

“The customer support is not as efficient.

I have been trying to contact support to resolve an issue about the JSON file that is missing details and causing the return information to not push through from Shopify to Cin Core7, which is our inventory management system. We have been assisted by two supports who just stopped responding to emails. I have requested for our issue to be escalated, but it hasn't been, or if have been, it has never been attended to. Really disappointing.”

- Shopify Review, Jed C.

2. Shopify Plus

Shopify Plus caters to Shopify partners and retailers who manage online stores. It offers coupling, agility, extensibility, integrations, and backend store management components to attract more customers, customize your product, and integrate services for your consumers through your platform.  

Highest-rated features

Shopify Plus is a one-point solution for any solopreneur or enterprise owner looking to enter the online marketplace. It provides unique features to help you maintain costs and acquire customers.

• Performance and reliability
• Security
• Cross-browser support

What users like best:

"The modular components helped us build the storefront, payments, checkouts, and other capabilities. This modularity has been of massive help and is a great feature that helped us figure out the intricacies of the platform with ease. We launched new operations for a client in just a day. Our clients like it and use it frequently. Good customer support."

- Shopify Plus Review, Shilpam R.

What users dislike:

"One thing I feel is overpriced is the third-party apps, where a simple solution that Shopify itself can do is sometimes outsourced and charged a hefty fee."

- Shopify Plus Review, Priya K.

3. WooCommerce

WooCommerce is an e-commerce plugin you can integrate into your WordPress store to support your services. This platform has powered over 24% of online shops and offers high-end backend management to bring customers to your retail website. It also allows you to do business across online marketplaces, websites, mobile, or social media platforms.

Highest-rated features

WooCommerce is an extensible and adaptable interface that integrates with your website and makes shopping convenient with these features.

• Content Management 
• Cross border support
• Admin access rights

What users like best:

"Installing WooCommerce on our WordPress site was straightforward. Setting up WooCommerce for the first time was a breeze, thanks to the intuitive nature of the forms in the WooCommerce settings. The WooCommerce plugin has proven reliable in over two years; we have not experienced glitches.

Email notifications to both sellers (us) and customers are highly customizable."

- WooCommerce Review, Dr Andy T.

What users dislike:

“The extensions are all priced with a SaaS model, sometimes pretty high, and you do not get much customer support, which could be frustrating if you are a newbie to the WordPress ecosystem.”

- WooCommerce Review,  Francesco G.

4. Salesforce Commerce for B2B 

Salesforce Commerce for B2B connects you with your buyers and scales business efficiency. The platform offers catalog management, product descriptions and promotion support, and AI-driven insights to help customers understand their buyers better. The platform is meant for B2B and D2C stores. 

Highest-rated features

Salesforce provides services for all Salesforce products and client collaboration with these features for seamless retail operations.

• Internationalization
• Security
• Extensibility

What users like best:

"The tool is very user-friendly and easy to navigate. The detailed reporting structure helps us for better analysis and action. The data are passed in real-time in Salesforce, which makes it a power-packed tool."

- Salesforce Commerce for B2B Review, Aditya S.

What users dislike:

“I wish the onboarding dashboards for client success were more user-friendly. I work very closely with sales, and it is very manual for me to click into every account operation to update the onboarding notes. Salesforce should account for other businesses’ cross-functionality with sales and usage of Salesforce. "

- Salesforce Commerce for B2B Review, Olympia C.

5. Salesforce Commerce for B2C

Salesforce Commerce for B2C gives customers the power to handle their B2C transactions. It has a backend mechanism for multi-channel communication, headless application programming interface (APIs), order fulfillment, inventory tracking, composability, and storefront designs to drive sales and increase conversions for customers. 

Highest-rated features

Salesforce’s unique data-driven insights build an uninterrupted shopping experience with these features.

• Recommendations and personalization
• Text generation 
• Customization

What users like best:

"I love how versatile Salesforce Commerce for B2C is. It can be used in almost any industry and customized for any business. They handle large data sets fairly well, and they are mostly reliable. I love how much documentation and how many trainings and events are available for people who want to get into the Salesforce community. There are loads of people willing to help if you need it and plenty of examples to see how to use the service."

- Salesforce Commerce for B2C Review,  Jason L.

What users dislike:

“There are a few things I personally do not like about Salesforce Commerce for B2C.  First of all, the sandbox credit. The inbuilt Cloudflare CDN does not provide many functionalities compared to other third-party CDN. Things might be overwhelming for new users if they’re asked to manage the administration part because there are a lot of features."

- Salesforce Commerce for B2C Review, Deep N. 

6. Magento Open Source

Magento Open Source stands out as a premier e-commerce solution for customers and businesses of all sizes. Its scalable, customizable environment builds seamless payment gateways, runs omnichannel retail, and increases merchandising efficiency. 

Highest-rated features

Whereas most e-commerce platforms charge a hefty sum, Magento Open Source is a free open-source and licensed platform with these features:

• Rest APIs
• Inventory management
• Customization

What users like best:

“The tool is very user-friendly and easy to use, it has multiple features in it, which makes it a powerful tool. For me, the "Cart Price rules" and "Discount condition" modules have helped me a lot in creating and managing multiple coupon codes at scale..”

- Magento Open Source Review, Aditya S.

What users dislike:

"Magento can be tough to learn at first and needs tech skills to make changes. It can use a lot of resources, which might mean more money for hosting. Getting it to run smoothly might take extra work, too. The fancy enterprise version can be pricey, and some add-ons might not be quality. You'll also need to keep up with updates and maintenance regularly. While Magento has lots of features, its complexity might not be easy for someone new to e-commerce."

- Magento Open Source, Deepak M.

7. SAP Commerce Cloud 

SAP Commerce Cloud offers an uninterrupted digital experience to customers. With backend support and platform extensibility, its clients have used it to ship over 12 million orders and generate $530 billion in GMV. SAP Commerce Cloud brings extra flexibility, adaptability, and efficiency to e-commerce platforms.

Highest-rated features

SAP Commerce Cloud has built-in features for managing store operations for small, mid-, and enterprise-level businesses.

• Performance and reliability
• Content management
• Reporting and analytics

What users like best:

“It's a complete customer relationship management (CRM),  full of functionalities that serve today's needs. Clients want to experience it when they hear about the features it has. It has many functionalities for e-commerce development.”

- SAP Commerce Cloud Review, Muhammad H.

What users dislike:

"Less market-trained resources available. Having some direct integration issues with Omnichannel. The awareness campaign from SAP is less as they shifted it from SAP Hybris to SAP CX. There is confusion in the target market.”

- SAP Commerce Cloud Review, Muhammad Muzammal J.

8. Wix

Wix is a simple and convenient online store management app that has storefront design options, retail payment, and product visualization for you to get started with your business ideas. Wix also offers website building and content management tools to add attractive elements to your website and increase its visibility online. 

Highest-rated features

Wix is a drag-and-drop website builder with several features and assets for making your own marketplace.

• Domain name
• Site Analytics
• Email integrations

What users like best:

“I've designed about two dozen websites for clients using Wix. Very easy to use. The templates are excellent. New features are cutting edge. Customer service is a bit more difficult to reach, but once you've got them, they are top-notch. The shop app is more than adequate. Follow-up features and automations are more than adequate. Very satisfied. I use it every day. Integrations with other software programs seem adequate so far."

- Wix Review,  Cathy G.

What users dislike:

“It is a challenge to get into contact with customer support in the event that it is required, making challenges more difficult to resolve. I feel that the company could provide more personalized customer service that is more readily available.”

- Wix Review, Kim Dominique Benita D.

9. NetSuite

NetSuite by Oracle is an integrated e-commerce and CRM that optimizes and streamlines operations across different functional areas like HR, sales and marketing, accounting, and finance teams. It manages and automates invoice processing payments and customer cashbooks so e-commerce firms can maintain their revenue without a lot of effort. More than 370,000 consumers use NetSuite in over 219 countries.

Highest-rated features

NetSuite is a strong financial CRM that lets you manage orders and transactions across different vendors. Some features include:

• Payment processing
• Inventory management
• Product search and filtering

What users like best:

“Having everything in one spot makes my day so much easier. I can pull financial reports while checking how CRM leads are doing for Sales. It's pretty easy to integrate with other systems if your existing Netsuite environment is well set up and understood. Feel like I can set up my reports pretty intuitively and that my opportunities for customization are almost endless.”

- NetSuite Review, Lilly W.

What users dislike:

“Their pricing and renewal strategy always leaves us feeling like we aren't getting the value for our money. After being a customer for six years, our pricing was increased by 130% on our renewal, all while losing features.”

- NetSuite Review, Shane B.

10. Oracle Commerce

Oracle Commerce Commerce is a cloud-based enterprise resource planning system for retail shops and selling products online. With its suite of products, you can unify all your customer orders and team tasks under one roof. Stay connected to your customers and deliver a personalized experience with emails, social media, and mobile messaging.

Highest-rated features

Oracle e-commerce tracks the business pipeline and aligns it with consumer demand using integrated and customized features of the platform.

• B2B
• Performance and reliability
• Multi-site management

What users like best:

“Oracle Commerce is designed to handle high-volume e-commerce websites, making it suitable for large enterprises with complex product catalogs and extensive customer bases.

The platform also offers extensive customization options, allowing businesses to tailor their online stores to their needs. It provides a flexible framework that enables developers to build unique e-commerce experiences.”

- Oracle Commerce Review, Guillermo C.

What users dislike:

“It has a bit of complexity in implementation and configuration. Users may need to be equipped with specialized skills and expertise for ultimate use. The licensing and implementation costs can be significant."

- Oracle Commerce Review, Kiran W.

11. Adobe Commerce (formerly Magento Commerce)

Adobe Commerce is a cloud e-commerce system that B2B and B2C sectors use to align retail tasks and make more profits. It’s a scalable, extensible, and agile storefront tool that offers store management, backend API, and a repository of marketing assets to build a robust retail shopping experience for your customers. 

Highest-rated features

Adobe Commerce fosters a customer-centric e-commerce system with these main features:

• Customization
• Extensibility
• Checkout process 

What users like best:

“Adobe Commerce is the best option to start an e-commerce website. It has built-in features like orders, products, carts, payment and tax, and shipping management. The features list is too long.”

- Adobe Commerce (Formerly Magento Commerce) Review, Charanjeet S.

What users dislike:

“Often my work doesn't save. This makes me incredibly frustrated because then I have to redo my work. Also, it can be difficult to find customers and their orders because the platform doesn't save the same person in one account.”

- Adobe Commerce (formerly Magento Commerce), Dorothy E.

E-commerce platforms in India: Frequently asked questions (FAQs)

Q: What are some business applications of e-commerce platforms for Indian business owners?

The e-commerce platform is an alternative to traditional brick-and-mortar stores that enable Indian brands to set up online marketplaces and grow their market share. Indian business owners can deploy an e-commerce platform with the desirable applications listed below.

• Online retailing: Setting up an online shopping platform allows businesses to expand their audience, be profitable, and sell more products across borders. The platform helps you stay connected with your customers and give them the convenience of shopping at any time.
• Digital payments integration:  Integration of diverse payment methods like unified payments interface (UPI), e-wallets, digital banking, and pay-later schemes with your website is crucial. Being able to simplify the checkout process for consumers would help you retain them in the long run and come back for a second purchase.
• Marketing and promotion tools: With marketing and promotional support, you can automate emails and offers for specific consumers. Automating marketing increases the efficiency of your sales and marketing teams, ensures you don’t miss out on a customer, and reduces bulk messaging in the long run.
• Analytics and consumer insights: Tracking your consumer journey with the right data metrics sets your ladder for future customer acquisition. Being aligned with consumers and nurturing them for the future would make you successful as a brand.
• Mobile commerce (m-commerce): Mobile commerce is a flexible and on-the-go tool for remotely managing your website, operations, and potential conversions from any part of the world. It enables you to tap into a mobile user base, increase responsiveness and give an excellent user experience to your buyers.

Q: What are some examples of brands running an e-commerce business?

Some brands in India that manage e-commerce business are Amazon,  Flipkart, Indiamart, Meesho, Ajio, Amazon India, BookMyShow, Myntra, Nykaa, Snapdeal, and Squarespace. These e-commerce brands have a hassle-free backend, SEO-based keyword targeting, online selling, reselling, and informed decision-making to grow their footprint in the Indian market.

Q: What are some of the top-rated e-commerce platforms on G2?

Ans: Some top-rated e-commerce platforms on G2 in the APAC region include Oracle NetSuite, Shopify, Adobe Commerce, and Wix Studio. These specific e-commerce leaders are experiencing bigger growth in the Indian market and gaining more and more subscriptions to their plans.

Q: Why should I trust G2’s grid report for India?

G2’s grid reports are based on a proprietary algorithm that calculates the acceptability of each software in a specific category. Specific parameters are used to calculate an end score, which is assigned to each particular software. Parameters include market satisfaction, ease of use, ease of admin, ease of budget, and ease of business for small, mid-market, and enterprise segments. These trusted scores enable a software buyer to cherry-pick their software and gain the most ROI. Our headquarters are located in Chicago, Illinois. In India, we operate from the Bengaluru office.  Find us here: 1st Sector, HSR Layout, Bengaluru, Karnataka, 560034.

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