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Whitney Rudeseal Peet

Whitney Rudeseal Peet is a former freelance writer for G2 and a story- and customer-centered writer, marketer, and strategist. She fully leans into the gig-based world, also working as a voice over artist and book editor. Before going freelance full-time, Whitney worked in content and email marketing for Calendly, Salesforce, and Litmus, among others. When she's not at her desk, you can find her reading a good book, listening to Elton John and Linkin Park, enjoying some craft beer, or planning her next trip to London.

Hazard Rate

What is a hazard rate? A hazard rate represents the rate of death for any item of a given age. It...

Atmospherics

What are atmospherics? In the business world, atmospherics are the sensory characteristics of a...

Contributed Capital

What is contributed capital? Contributed capital refers to the cash or other assets shareholders...

Image Recognition

What is image recognition? Image recognition refers to a technology’s ability to identify images,...

Cash Account

What is a cash account? Cash accounts require all securities transactions to be completely paid on...

Insourcing

What is insourcing? Insourcing is when a company uses its own employees to work on and complete...

Direct Cost

What is a direct cost? A direct cost is a type of expense that a business can tie directly to...

Flash Crash

What is a flash crash? Flash crashes are any fast, sudden drop in market value or stock price;...

Goldbricking

What is goldbricking? Goldbricking refers to the behavior of an employee or employees who get paid...

Trade Marketing

What is trade marketing? Trade marketing connects B2B businesses with their consumers to get their...

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